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Features UTM Tracking

UTM Tracking

Collect valuable campaign data from your form submissions to improve your marketing strategy.

Note: UTM Tracking is only available as part of the Conversion Kit Add-On Learn More

Want to know exactly which activities and marketing spends are contributing to form conversions? Formstack's UTM Tracking feature lets you attribute form submissions to different marketing campaigns so you can track your efforts and optimize your strategy. Identify and scale successful campaigns to improve your conversion rates and boost revenue.

UTM tracking graphic

Use Formstack's UTM Tracking feature to:

  • Create marketing campaigns for events, registrations, and other lead generation initiatives.
  • Connect form submissions to campaign parameters like source, medium, term, content, name, and Google Click Identifier (GCLID).
  • Pass campaign data to your preferred CRM for additional tracking and analysis.

How It Works

Tracking campaigns with Formstack is easy. Just follow these simple steps:

  1. Choose the form you’d like to add tracking to, go to the “Conversion Kit” tab, and click "Add” next to “Campaign Tracking."
  2. Select which data you’d like to include in the form’s submission table. Check off the boxes next to the Campaign parameters.
  3. Create your URL with campaign parameters included and hit "Publish."

For more information on using UTM Tracking, check out this Help article.

Additional Resources

Ready to jumpstart your marketing strategy?

Try Formstack for FREE or demo our product to get started. Learn more about UTM Tracking on our Support site.

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