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How YETI Saves 100 Hours a Month and $60-80K a Year with Formstack
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When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.
NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
When your business needs to capture various types of data online, the most obvious solution might be to hire a full-time developer to build online forms and manage digital data collection. But the obvious solution is not always the best solution. YETI knows this firsthand.
Founded in 2006, YETI® manufactures high-end outdoor lifestyle products—such as coolers, ice chests, and drinkware—and sells them in over 6,000 independent retailers—including Bass Pro Shops, DICK’s Sporting Goods, Cabela’s, and REI. YETI is headquartered in Austin, Texas, and markets its products as “built for the wild.” Ranked #510 on the 2016 Inc. 5000 list of fastest-growing private American companies, YETI sales surpassed $465 million in 2016.
Jill Zeimann, Manager of Customer Service Systems and Processes at YETI, is responsible for boosting productivity among the company’s customer service and sales teams. This means she’s often a key decision-maker when it comes to adopting technology solutions. When YETI decided to transition its website to Magento in late 2015 in an effort to scale its ecommerce presence, it ran into several data management challenges. The proposed solution? Hire a full-time developer. This was not the most cost-effective or efficient solution, so Zeimann found a better path: Formstack.
By implementing Formstack, an easy-to-use online form builder, YETI eliminated the cost of a full-time developer’s annual salary—which would have been $60–80K. It also streamlined a cumbersome customer support workflow process, which shaved off two minutes from each of its 3,000+ monthly support tickets—saving at least 100 hours a month.
@Formstack saved @YETICoolers $60–80K/year and 100 hours/month!
Here’s the full story:
Toward the end of 2015, YETI made the decision to move its website from WordPress to Magento in order to scale its digital commerce presence. But this presented data management challenges in a few key areas:
To tackle all of these challenges, YETI needed an easy way to embed online forms onto its new Magento website. To make this happen, a Magento consultant recommended the company hire a full-time developer to manage form building and digital data collection. For YETI, this was a costly solution considering the $60–80K annual salary of a developer, so Zeimann and other key decision-makers sought other options.
Formstack’s versatile data management platform was the perfect solution to YETI’s three main challenges, and Zeimann put it to work right way.
YETI now has a dealer application on its website that allows interested dealers, or distributors, to easily submit their information. The information is then automatically passed into Force.com via Formstack’s Salesforce integration.
YETI put a warranty request form on its Warranty Information page. This form also makes use of the Salesforce integration to pass submitted information to the Force.com service desk for a more streamlined customer service workflow process.
Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges, which significantly slowed the process of solving warranty issues. With the warranty information form, YETI can now collect key information up front (including images of damaged products), which helps customer service reps address warranty problems much faster.
Additionally, YETI uses Formstack online forms to collect marketing leads via sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analytics plugin for deeper insights and marketing campaign optimization.
Implementing Formstack has been a game changer for YETI. The company is not only saving $60–80K a year by using a simple data management platform rather than a full-time developer, it is also saving time and effort on three crucial business functions:
@YETICoolers uses @Formstack to streamline crucial business functions.
If you’re interested in streamlining essential workflow processes and saving your organization a lot of time and money, Formstack can help.
Learn more about how Formstack's customers were able to combat daily workflow process challenges here.
