Integrations Google Analytics

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Google Analytics Integration

Gain in-depth insights on form conversions with the industry standard in analytics software.

Try It Free

Note: Google Analytics is only available as part of the Conversion Kit Add-On Learn More

GA Report Example from Formstack’s Google Analytics Integration

Connect your forms to the industry standard for web tracking with Formstack's Google Analytics integration. The plugin passes form conversion data to Google so you can track successful submissions and gain better insights on form performance. Discover areas in need of improvement, and optimize your forms to maximize conversions.

Use Formstack's Google Analytics integration to:

  • Automatically pass form conversion data to Google, and keep all your analytics in one place
  • Insert your Google Analytics tracking code on every form for easy data capture and analysis
  • Access metrics like time on form, traffic source, and what devices are used for viewing

What You Need

How It Works


Quickly build mobile-friendly lead generation forms with Formstack's intuitive builder. Easy drag and drop lets you add in fields and create a ready-to-go form in minutes.


Activate the plugin by providing the Google Tracking ID found in your Analytics account. You then need to embed your form on your website via the Javascript Embed Code.


Form activity will be tracked in Google and can be reviewed in your Analytics account. The plugin uses event-based tracking through Google Universal Analytics.

Note: Google Analytics is only available as part of the Conversion Kit Add-On. Learn More

Ready to get started?

Try this integration for FREE with a 14-day trial. You can also demo our product to get started.