Blog

How to Write Survey Questions People Will Actually Answer

Blog

How to Write Survey Questions People Will Actually Answer

Blog

How to Write Survey Questions People Will Actually Answer

Blog

How to Write Survey Questions People Will Actually Answer

Blog

How to Write Survey Questions People Will Actually Answer

Blog

How to Write Survey Questions People Will Actually Answer

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Blog

How to Write Survey Questions People Will Actually Answer

Abby Nieten
/
March 6, 2015
Blog

How to Write Survey Questions People Will Actually Answer

MIN
/
March 6, 2015
About the Episode
Episode Highlights
Meet our Guest

What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

Blog

How to Write Survey Questions People Will Actually Answer

Blog

How to Write Survey Questions People Will Actually Answer

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What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

Panelists
No items found.
Infographic

How to Write Survey Questions People Will Actually Answer

Are you thinking about conducting a customer survey but not sure what questions to include? Read this article for some tips on writing strong survey questions.
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What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

What if you could craft a survey people actually take time to complete? How might your business improve if you could get unbiased input from customers or clients?You can. In fact, it happens all the time here at Formstack. And many of our users rave about how easy it is to create robust surveys that get great response rates (see examples here and here). Still, there’s one trick that we can’t pre-package in our software: how to write survey questions.We can’t write your survey, but Formstack wants to help. That’s why we made this quick-reference guide to help you write good survey questions—the kind that will result in high response rates and authentic, helpful feedback.

Tip 1: Keep Questions Clear and Concise

Straightforward, easy-to-answer questions are key to a strong survey and will help keep it short and manageable. The fewer words you can use to ask a question, the better. For example, instead of:Did you find the system intuitive, easy-to-use and reliable, with good support?Create a matrix question so you can ask one thing at a time:On a scale of 1 to 5, how would you rate the system’s:

  • Intuitiveness?
  • Ease of use?
  • Reliability?
  • Customer support?

Tip 2: Stay Neutral

This is not the place for salesy copy. You’ll only hurt yourself and your company if you try to “lead the witness,” so stick to unbiased questions. Not sure if you’re remaining neutral enough when writing questions? If the answer has potential to be negative, you’re probably on the right track. While it’s never fun to receive less-than-stellar feedback, there’s no room for improvement if respondents aren’t given an opportunity to be truthful.

Tip 3: Leave Jargon Out

Steer clear of acronyms, industry terminology, and big words that are likely to confuse respondents. This is true even if you’re surveying PhDs or rocket scientists. Busy people need to read and understand your questions quickly. Keep your terminology clear so your users can get in and get out.

Tip 4: Don’t Repeat Yourself

So you’ve written 21 solid survey questions and set everything up in Formstack. Time to share it, right? Wrong. Before you hit “publish,” first go back and review all questions to make sure each one is unique. If you ask How would you rate customer service? in question one, it’s time to delete Did you get adequate support? in question ten. (Instead, use Conditional Logic in the first instance to find out why a rating is selected.) The more you can whittle down survey questions, the more insightful the answers will be.

5 Fill-in-the-Blank Sample Survey Questions

To help you brainstorm good survey questions, we’ve put together a top-five list. Whether you’re surveying customers, clients or employees, start by filling in the blanks below and voila: you’ll be on your way to a survey that yields essential data you can really use.

  1. How did you discover __________?
  2. How satisfied are you with __________?
  3. How likely are you to __________ in the future?
  4. How effective is __________?
  5. What would you change about __________?

But wait, there’s more!

You can also use Matrix, Radio Button, and Dropdown List fields to craft easy-to-answer questions.Can't get enough? Check out our guidelines for surveying students, customers, and event attendees. And sign up for a free trial below if you're ready to start building great surveys today!

Abby Nieten
Abby is Manager of Content Strategy at Formstack, where she leads an amazing team of marketing content creators and spearheads content projects. Before joining the Formstack team, she studied journalism and publishing at UIndy and worked for several years as a professional editor.
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