Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

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Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Heather Mueller
/
October 29, 2015
Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

MIN
/
October 29, 2015
About the Episode
Episode Highlights
Meet our Guest
Episode Transcript

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Blog

Mobile Lead Generation: Using Google Analytics to Capture More Leads

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Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

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Infographic

Mobile Lead Generation: Using Google Analytics to Capture More Leads

Use Google Analytics to see which mobile devices people are using to view your blog posts, emails, and webpages. Then improve relevant content for conversions.
Download InfographicDownload Infographic

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Are you looking for ways to improve your landing pages to produce more conversions?With 55% of web activity occurring on smartphones and tablets, you’ll need to ensure they’re compatible with all kinds of mobile devices.But you may be wondering:Do I have to optimize every webpage and email for every device? Maybe. Maybe not. It all depends on where your best customers are spending their time online. In this post, we’ll show you how to use your form builder and Google Analytics to identify:

  • How much of your web traffic is coming from mobile
  • Which devices your best customers are using
  • What this says about your mobile marketing campaigns

Start in Google Analytics by going to Audience>Mobile >Overview. You’ll get a report that looks like this:

GAMobileOverview

The report shows you exactly what percentage of website views are taking place on mobile screens versus desktop PC monitors. If you see a lot of traffic coming from smartphones or tablets, head over to Audience >Mobile >Devices. This will show you which specific devices your visitors are using:

GAMobileDeviceInfo

If you use UTM parameters to track emails and blog posts, you can also see what devices are being used to view those specifically. Go to Acquisition >All Traffic>Referrals and add a secondary dimension for mobile:

Screen Shot 2015-10-27 at 1.48.06 PM

Now that you know which devices people are using to view your content, it’s time to find out for yourself what your visitors see. You can use a free tool like Responsa to test how your pages appear on different screen sizes. Some marketers will even make a trip to the local tech store to test them out in person. Ask questions such as:

  • Is the content easy to read?
  • Is the form easy to fill out?
  • Is the call to action clear?
  • Is important information clearly visible?
  • Is this page attractive? Does it load quickly?

If you discover that your landing pages, blog posts, and emails are not rendering well on mobile, there are several steps you can take:Blog posts: Use concise subheads, bolding, bullets, and short paragraphs that are easy to skim on small screens.Landing pages: Use our guide to check for imagery, trust indicators, and other elements that can help drive mobile conversions.Emails: Skip the sidebars and opt instead for templates that are mobile-responsive, and keep your copy as short as possible.Web forms: Follow our mobile tips to ensure your forms are easy to fill out and submit on various devices.Bottom line: When you know exactly which devices potential customers are using, you can make it easier for them to convert into leads for your business.Interested in learning about Formstack's Google Analytics integration and other optimization features? Click below to sign up for a free trial.

Heather Mueller
Heather is a website copywriter and digital content strategist who loves helping brands generate leads through the power of the written word—especially when using Formstack. Connect with Heather on Twitter @heathermueller.
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