Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

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Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

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3 Reasons People Abandon Your Forms (and How to Bring Them Back)

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About the Episode
Episode Highlights
Meet our Guest

When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

Blog

3 Reasons People Abandon Your Forms (and How to Bring Them Back)

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Introduction

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When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

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3 Reasons People Abandon Your Forms (and How to Bring Them Back)

Learn how to identify and nurture cold leads using Formstack’s Partial Submissions plugin.
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When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

When was the last time you looked at your web form analytics? If it’s been awhile, go ahead and take a peak right now—log into your Formstack account, select a favorite form, and glance at the number in the middle.Does it look a little something like this?

Web-Form-Conversion-Rate

If so, your form is performing well by industry standards. The typical web form conversion rate ranges from 1% to 35%, depending on your audience and form type.But wait. That still means more than 80% of visitors are abandoning your form without completing it.

Web-Form-Abandonment-Rate

Yikes. Studies show that more than 60% of all online shopping carts are ultimately abandoned. Our research reveals the same is true of event registration, order, contact, survey, donation, contest, and lead generation forms.Just because these numbers are common doesn’t mean you can’t reverse the trend. In fact, that’s exactly what our Partial Submissions plugin is for. This special feature lets you capture user information in real time so you can reach out to leads who have yet to complete your forms.Reviewing incomplete data is a great way to identify where and why users are leaving your forms so you can fix bottlenecks and convert lost leads. Here’s 3 ways you can use Partial Submissions to bring back lost leads:Remarket with IncentivesDid your limited-seat event fill up before users had a chance to buy tickets? Those partial submitters—people who started to fill out your registration form before noticing the words “sold out”—are perfect candidates for remarketing. You might group them into a waitlist in case there are cancellations, or offer “first dibs” on tickets to a similar event. (Tip: Try sending your follow up email at 11 a.m. on a Wednesday, the peak time for promoting registration forms according to our Form Conversion Report.)Perhaps your lead gen forms are being abandoned by people who dread sales calls. In that case, you could follow up with a (non-pushy) bonus offer. As users return to finish the form, redirect them to a special thank-you page designed for further engagement. (Peak time for promoting lead gen forms: 4 p.m. on Thursday.)Price ObjectionsIf there’s one thing all those e-commerce studies have taught us, it’s this: People love to bargain. If Partial Submissions show people are filling out most of your registration and order form fields before abandoning them, there’s a good chance it’s because of price. They might be turned off by unexpected fees at checkout. Or surprised by final tallies. Or perhaps they were simply comparison shopping and changed their minds.One effective method for bringing potential buyers back is the discount code. Or you could take a cue from past shopping cart case studies to implement an abandoned form follow up email campaign. (Our research indicates order form promotions perform best at 11 a.m. on Tuesdays.)Address Security ConcernsWatching major retailers fall victim to security breaches has made many people overly cautious when sharing personal information online. When users stop midway through a form, it’s often a sign of hesitation. You can help reassure users that their information is safe by sharing details of your security and data protection measures. If you’re noticing a lot of Partial Submissions, you may also want to revisit your form to check for proper positioning of security badges and privacy policies.Ready to test out these and other applications for Partial Submissions? Our Premium Plan gives you full access to this plugin and many other great features.

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Chris is on a mission to turn people into great leaders. He's passionate about helping problem solvers see more value in the work they do every day.