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3 Fabulous Facebook Contest Examples to Copy for Conversions

Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

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Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

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April 30, 2015
Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

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April 30, 2015
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Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

Blog

3 Fabulous Facebook Contest Examples to Copy for Conversions

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3 Fabulous Facebook Contest Examples to Copy for Conversions

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Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

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3 Fabulous Facebook Contest Examples to Copy for Conversions

Could these brilliant Facebook contest ideas from Amazon, Hyatt, and a grocery store chain capture even more leads? We think so. Find out how.
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Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Is your company using Facebook contests to generate leads? It should. Our latest Form Conversion Report revealed that giveaways and sweepstakes get more submissions than any other type of form. The average contest form conversion rate is…Wait for it…Drum roll…Thirty five percent! That’s 24% more than lead gen forms and a kazillion more than the average contact form. (O.K. So contact forms do convert 1% of traffic. But still.)If you want a way to convert more than a third of traffic, contests are definitely the way to go. And Facebook is the place to do it. So for today’s post, we’ve rounded up three brilliant Facebook contest ideas you can use as inspiration. Let’s begin.

1. Hyatt’s Make Vegas Yours Contest Series

MVY-Contest

After partnering with MGM Resorts International in Las Vegas, Hyatt Gold Passport created a content hub to promote the relationship. They accompanied it with a series of social media contests to increase awareness. What we really love about the brand’s Facebook promotions are the custom hashtags (#MakeVegasYours and #MVYEntry). The entire campaign was geared toward new memberships for both brands involved, making it a great example of how you can use contests to encourage signups.

2. Publix Paws Photo Contest

Publix_Paws_Facebook_Contest

Kittens, cuddles, and adorable dogs. These are the things cameras are made for. So it makes sense that a pet-focused club would sponsor a photo contest. Publix appealed to proud pet owners by offering an opportunity to showcase their four-legged companions on social media—plus a chance to earn free groceries as well as donations to a charity for guide dogs. This is a perfect example of a Facebook contest complementing the brand’s Paws Pet Club. Talk about a creative way to attract more signups!

3. Amazon’s Fill-in-the-Blank Contest

Amazon_Facebook_Contest

What’s under 60 words, gets more than 12,000 comments, and is shared hundreds of times? A fill-in-the-blank sweepstake offering a chance to win…a pizza oven. Not a car. Not a kitchen. Just a $200 pizza oven. Amazon’s Facebook contest is proof that you don’t always need a blowout incentive to attract attention. In fact, expensive prizes can sometimes work against you. Many people are less likely to enter a contest when the chances of winning seem slim, which means you’d lose out on potential leads. Take a cue from Amazon (and past research) to offer a series of smaller-value prizes for multiple winners. These three inspiring examples offer some great ideas you can use to create your own high-converting Facebook contests. But is there a way to make them even better? Yes!

How to Turn Your Facebook Contest into a Powerful Lead-Generating Tool

When creating your next Facebook campaign, follow our four-step approach for a contest that captures a whole lot of conversions:

  1. First, create a form for your contest that will allow you to easily capture customer data and turn likes into leads.
  2. Next, embed the form in a tab on your business page so your users won’t have to leave Facebook to fill it out.
  3. And finally, redirect users to a custom thank-you page after each form submission so you can start nurturing leads right away.

Looking for more Facebook contest tips? Download the Form Conversion Report for even more inspiration. You’ll learn the peak times for promoting forms, what you can expect for your industry, and much more.

Meet The Host
Content Marketing Manager
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Lindsay is a writer with a background in journalism and loves getting to flex her interview skills as host of Practically Genius. She manages Formstack's blog and long-form reports, like the 2022 State of Digital Maturity: Advancing Workflow Automation.