Blog

Create High-Converting Landing Pages with These 10 Real-Life Examples

Blog

Create High-Converting Landing Pages with These 10 Real-Life Examples

Blog

Create High-Converting Landing Pages with These 10 Real-Life Examples

Blog

Create High-Converting Landing Pages with These 10 Real-Life Examples

Blog

Create High-Converting Landing Pages with These 10 Real-Life Examples

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Create High-Converting Landing Pages with These 10 Real-Life Examples

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Create High-Converting Landing Pages with These 10 Real-Life Examples

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For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

Blog

Create High-Converting Landing Pages with These 10 Real-Life Examples

Blog

Create High-Converting Landing Pages with These 10 Real-Life Examples

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Create High-Converting Landing Pages with These 10 Real-Life Examples

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For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

Panelists
No items found.
Infographic

Create High-Converting Landing Pages with These 10 Real-Life Examples

These 10 examples of good landing pages will leave you with insight on how to design and format for increased conversions.
Download InfographicDownload Infographic

For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

For proven landing page tips, sign up for tomorrow's webinar, "The Anatomy of the Perfect Landing Page." Gain practical insights from Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization specialist. We're crushing all our registration records, so make sure to reserve your spot!

Learning to put together a high-converting landing page is no easy feat. Subtle changes in design, layout, or copy could mean the difference between coveted clicks or the dreaded “back” button.

You may have already seen our Anatomy of the Perfect Landing Page infographic, but sometimes what you really need are examples of best practices in action. So we're taking our infographic a step further and pulling together a list of really awesome landing pages. These ten great examples each showcase one of the ten key elements of landing pages that convert.

1. Wall Street Journal: Primary Headline Matches Ad Copy

People can discover your page from other sources, such as a paid search ad or a link in a marketing email. Your landing page must match your ad copy.

If you’re offering a special deal, make sure it’s front and center when someone clicks over to check it out. The Wall Street Journal demonstrates this practice when targeting new subscribers with a “12 for 12” deal.

WSJ_Ad-LandingPage

2. Constant Contact: Clear, Concise Supporting Headlines

When it comes to matching ad copy, Constant Contact gets it right–in all headlines. Note how SeeFor Yourself in the ad matches the big blue “Create My Account” button and “Start your FREE email campaign today” headline on the landing page.

Click on the Pricing navigation button and you learn exactly what’s meant by The Best Deal Around: an oversized, bright yellow “$15” headline shows just how low monthly prices can go.All content is laser-focused on proving value and showing how easy it is to get started…as promised in the corresponding advertisement.

ConstantContact_ad-copy
ConstantContact_LandingPage

3. Axciom: Impeccable Grammar

All landing pages we’ve selected for this post use proper grammar. We especially like Axciom’s About The Data landing page. It takes a highly complex, technical topic and translates it into consumer-friendly language. The copy is free of jargon, typos, or credibility-busting spelling mistakes.

Axciom_Landing-page

4. People Matter: Strong Testimonials

This landing page from People Matter, a workforce automation software service, includes a simple, easy-to-complete form. What really makes it a powerful selling tool are all the third-party endorsements: recognizable client logos, a video of compelling testimonials, and real customer results.

PeopleMatter_Landing-Page

5. Netflix: Convincing Call to Action

After a visitor reads your compelling headlines, it's crucial they know what to do next. Enter the descriptive, attention-grabbing call to action button.

Netflix does this really well with a big, blue, impossible-to-miss button that invites new visitors to “Start Your Free Month.” Your primary call to action—whether in a headline, button, or link—should be compelling and give very specific instructions.

Netflix_LandingPage

6. Amazon 1Button: Clickable Buttons

Most people skim landing page copy. This is why it’s so important for buttons to be big and bright and to appear above the fold. Visitors shouldn't have to scroll to find them.

Amazon’s 1Button “Download Now” button is not only bright orange and oversized, but perfectly positioned in the top right. It’s hard to resist!

Amazon1Button_LandingPage

7. Neil Patel: Distraction-Free Navigation

For a landing page to convert, simplicity is key. And it doesn’t get much simpler than the homepage of digital marketer Neil Patel.

This super-clean webpage has just two links at the bottom right: one for consulting and another for testimonials. Keeping links to a minimum will ensure visitors aren’t distracted from your call to action.

NeilPatel_LandingPage

8. SquareSpace: Good Use of Visuals

Appealing images, graphics and videos can all give products and services an extra push. SquareSpace’s entire homepage makes use of this best practice.A single headline, “Better websites for all,” remains static as background imagery scrolls to show, rather than tell, the beautiful websites anyone can build.

SquareSpace_LandingPage

9. Freshbooks: Keeping Important Info Above-the-Fold

Freshbooks is a stellar example of keeping important info above the fold. They maximize the space with compelling headlines, strong visuals, and an easy-to-complete form with clickable button.

Freshbooks_LandingPage

10. Apple: Always Test

Ever notice how often Apple’s webpages change? This is because Apple, a “king” when it comes to conversions, treats every webpage as a landing page to be tested and improved.

The highest-converting landing pages are those that are constantly evolving as its creators figure out which copy, images, calls-to-action, and other elements resonate most with users.

Apple_LandingPage

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

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Chris is on a mission to turn people into great leaders. He's passionate about helping problem solvers see more value in the work they do every day.