Blog

4 Mistakes You Might Be Making With Your Forms

Blog

4 Mistakes You Might Be Making With Your Forms

Blog

4 Mistakes You Might Be Making With Your Forms

Blog

4 Mistakes You Might Be Making With Your Forms

Blog

4 Mistakes You Might Be Making With Your Forms

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Blog

4 Mistakes You Might Be Making With Your Forms

Abby Nieten
/
January 2, 2018
Blog

4 Mistakes You Might Be Making With Your Forms

MIN
/
January 2, 2018
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One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

Blog

4 Mistakes You Might Be Making With Your Forms

Blog

4 Mistakes You Might Be Making With Your Forms

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4 Mistakes You Might Be Making With Your Forms

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One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

Panelists
No items found.
Infographic

4 Mistakes You Might Be Making With Your Forms

Check out this blog post to avoid these four mistakes when form building. Learn more!
Download InfographicDownload Infographic

One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
Currencies
11
2
23
140
25
23
25
135+
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

One of the amazing things about Formstack is that it gives the user total control over the creation of his or her forms. While we do offer pre-built forms and walkthroughs, users can just log in to their accounts and start creating forms from scratch. While Formstack’s easy interface enables users to do this, one drawback of this is the fact that users don’t receive unique advice on the best way to optimize each form.

You’ve probably mastered the basic functions of the form builder and maybe even added a few integrations - I know how awesome it feels to make a killer form that you’re proud of. But what if you aren’t getting the amount of submissions you wanted? Sometimes, your form will get a ton of traffic, but just a few minor nuances will prevent the user from actually completing the form. Through trial and error, we’ve identified four mistakes you might be making with your forms that can have a drastic impact on your submission rate:

1. Your form is too long

Nothing scares a user away faster than a long form. Think about it - if you open a web form and instantly see dozens of fields in a row, wouldn’t you close it and save it for another time? That’s what your users might be doing - but oftentimes, that “another time” never happens (leading to a low submission rate). Organize your form into shorter sections or break it up into multiple pages with a “Save and Resume” button. Conditional logic also helps to hide questions that might not necessarily apply to all users.

2. You don’t give your user options

Nothing is more frustrating than feeling pidgeonholed into one option or commitment. Giving your user choices will help increase your submission rate. For example, if you are hosting an event, use a radio button to give users the choice to pay online or at the door. If users elect to pay online, use conditional logic to then display the payment information. You can give multiple options for a variety of different forms, such as volunteer or email list signups or donation collections.

3. Your content is confusing

This one deals with what surrounds the form, rather than the form itself. If the content you are using to promote the form does not align with your intentions for the form, users will abandon the form as soon as they visit the page. If you are collecting payments for any reason on your form, make sure you are conveying that in your content. If you are hosting a sweepstakes or contest, take care to thoroughly detail all of the terms and conditions.

tip

Tip: Users attempting to upload huge files might abandon the form if they encounter a failed submission attempt. The maximum file size for uploads is 25 MB per form submission (not per file upload field). If you state that up front, the user will be less likely to get frustrated after attempting to upload a humongous file.

4. Your fields are intimidating

If your form is full of unnecessary fields that cause the user to ask “Why am I submitting this information?”, your submission rate will plummet. Keep your form concise and only ask for the most pertinent information from your users. Besides, it takes a lot more effort to build a relationship with a skeptical user, so keep those form fields straightforward.

It’s tough to step back and take a critical look at the form you spent so long perfecting, but sometimes it can make a difference between a successful form and a form blunder.

Want to build a form using Formstack? Try a free trial now!

Abby Nieten
As Senior Manager, Content Strategy, Abby leads an amazing team of marketing content creators toward a shared content vision. She's been growing with Formstack since 2015 and spent several years as a professional editor before that.
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Lindsay is a writer with a background in journalism and loves getting to flex her interview skills as host of Practically Genius. She manages Formstack's blog and long-form reports, like the 2022 State of Digital Maturity: Advancing Workflow Automation.