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Press

On February 28, 2006, Ade Olonoh founded Formstack with one goal in mind: to create a simple data capture solution. Since then, our product has evolved into a robust data management and workflows platform that helps users of all industries work smarter. Formstack is a remote company headquartered in Fishers, Indiana, with 650,000+ users who live and work all over the world.
Quick Facts:

Founded:
2006

Headquarters:
Fishers, IN

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Brand Assets

Download Formstack logos via Dropbox

Appropriate Logo Usage

Feel free to leverage any of the Formstack brand materials to refer to Formstack and its brand. However, we ask that the logo and mark be displayed in a proportionate and simple manner on either a dark or light background.

correct formstack logo with logotype
correct formstack mark

correct inverse formstack logo with logotype
correct formstack mark

Appropriate Mono Logo Usage

The mono logotype and mark should be used sparingly. The mono logo is best suited for situations in which the full-color logo cannot be used. Typically, the mono logo is used only for print and apparel.

correct mono formstack logo with logotype
correct mono formstack mark

correct inverse mono formstack logo with logotype
correct inverse mono formstack mark

Spelling "Formstack"

Our name should always be displayed as “Formstack” on any and all branding materials. Please do not write the name as “FormStack,” “FoRmStAck,” “FORMstack,” or in any other way that violates our naming standards.


Color Palettes

Green and gray are the two colors that make up our primary palette. Since these colors are at the core of our identity system, they are the most frequently used. Our secondary palette is designed to complement the primary color palette while at the same time maintaining visual consistency. These colors are primarily designed to serve as accents and should be utilized sparingly.

Accessibility

All of our marketing user interfaces and pages must meet minimum WCAG AA level contrast guidelines. Low contrast can be problematic for people with lower vision and color blindness. It can also be problematic in non-optimal conditions, such as low lighting, outdoor settings, and bright sunlight.

Contrast Ratio

Each color on this page is marked with their contrast ratio against white. In order for the color to pass WCAG AA level contrast guidelines at any text size, the visual presentation of the text must have a contrast ratio of at least 4.5:1. However, the minimum required contrast ratio shifts on the text size and weight. Large and bold text is easier to read, so if the text has a contrast ratio of at least 3:1 it will also pass WCAG guidelines.

Please note: if these colors are used on any other background, or used as backgrounds with any text color other than white, the contrast ratio needs to re-calculated.

Primary Colors

Abc

Name

Green

PMS

7480

Hex

#21B573

Ratio

2.7

Abc

Name

Dark Gray

PMS

7547

Hex

#15232B

Ratio

16.1

Abc

Name

White

PMS

Hex

#FFFFFF

Ratio

0

Abc

Name

Light Gray

PMS

7541

Hex

#F7F7F8

Ratio

1.1

Secondary Colors

Abc

Name

Purple

PMS

258

Hex

#8B4B9D

Ratio

5.8

Abc

Name

Cerulean

PMS

2925

Hex

#0197EC

Ratio

3.2

Media Inquiries

Cory Ahlersmeyer, BLASTmedia

Cory Ahlersmeyer, BLASTmedia

317-806-1900 Ext. 145

cory@blastmedia.com