Press

Formstack is a workplace productivity solution built to transform the way people collect information and put it to work. Twice honored as a SaaS Award Best Product for Productivity, Formstack’s platform includes software for efficient data collection, automated document generation, electronic signatures, and bi-directional data syncing. These products empower professionals in higher education, healthcare, nonprofit management, law, government, real estate, insurance, and more to tame their data chaos and solve important business problems.

Founded in Indiana in 2006, Formstack is a remote-first company with employees who live and work all over the world. Recognized for its continual growth and positive company culture, Formstack has appeared multiple times on the Inc. 5000 list of fastest-growing U.S. companies, and it has been named a best place to work in both Indiana and Colorado.

Quick Facts:

Founded:
2006

Headquarters:
Fishers, IN
Colorado Springs, CO

CEO:
Chris Byers

We've been featured in top-tier online publications.

Mashable logo Entrepreneur logo Tech Radar logo Forbes logo Fox Business logo

We're proud recipients of numerous company awards.

Brand Assets

Download Formstack logos via Dropbox

Appropriate Logo Usage

Feel free to leverage any of the Formstack brand materials to refer to Formstack and its brand. However, we ask that the logo and mark be displayed in a proportionate and simple manner on either a dark or light background.

correct formstack logo with logotype
correct formstack mark

correct inverse formstack logo with logotype
correct formstack mark

Appropriate Mono Logo Usage

The mono logotype and mark should be used sparingly. The mono logo is best suited for situations in which the full-color logo cannot be used. Typically, the mono logo is used only for print and apparel.

correct mono formstack logo with logotype
correct mono formstack mark

correct inverse mono formstack logo with logotype
correct inverse mono formstack mark

Spelling "Formstack"

Our name should always be displayed as “Formstack” on any and all branding materials. Please do not write the name as “FormStack,” “FoRmStAck,” “FORMstack,” or in any other way that violates our naming standards.


Color Palettes

Green and gray are the two colors that make up our primary palette. Since these colors are at the core of our identity system, they are the most frequently used. Our secondary palette is designed to complement the primary color palette while at the same time maintaining visual consistency. These colors are primarily designed to serve as accents and should be utilized sparingly.

Accessibility

All of our marketing user interfaces and pages must meet minimum WCAG AA level contrast guidelines. Low contrast can be problematic for people with lower vision and color blindness. It can also be problematic in non-optimal conditions, such as low lighting, outdoor settings, and bright sunlight.

Contrast Ratio

Each color on this page is marked with their contrast ratio against white. In order for the color to pass WCAG AA level contrast guidelines at any text size, the visual presentation of the text must have a contrast ratio of at least 4.5:1. However, the minimum required contrast ratio shifts on the text size and weight. Large and bold text is easier to read, so if the text has a contrast ratio of at least 3:1 it will also pass WCAG guidelines.

Please note: if these colors are used on any other background, or used as backgrounds with any text color other than white, the contrast ratio needs to re-calculated.

Primary Colors

Abc

Name

Green

PMS

7480

Hex

#21B573

Ratio

2.7

Abc

Name

Dark Gray

PMS

7547

Hex

#15232B

Ratio

16.1

Abc

Name

White

PMS

Hex

#FFFFFF

Ratio

0

Abc

Name

Light Gray

PMS

7541

Hex

#F7F7F8

Ratio

1.1

Secondary Colors

Abc

Name

Purple

PMS

258

Hex

#8B4B9D

Ratio

5.8

Abc

Name

Cerulean

PMS

2925

Hex

#0197EC

Ratio

3.2

Previous Logo

old Formstack logo

Our previous logo was used from 2006-2018. This logo is no longer active, and should no longer be used on any new materials.

Media Inquiries

Cory Ahlersmeyer, BLASTmedia

Cory Ahlersmeyer, BLASTmedia

317-806-1900 Ext. 145

cory@blastmedia.com