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12 Top-Rated Sales Tools You Need to Close More Deals

Lindsay McGuire
December 20, 2019
Min Read

Looking for a way to make your sales process smoother and more effective? G2, the world’s leading software review website, has you covered.

The site recently dug into more than 20,000 real-user reviews on their site to identify the best sales software tools for sales professionals. These tools will help your sales team boost productivity, reach prospects easier, communicate faster, and ultimately assist you in closing more sales.

If you're looking for sales tools to help your team hit quotas and smash quarterly sales goals, it's time to dig into this list. While the full list of 40 can be found on G2’s website, we’ve highlighted the top 12 featured tools your team can use to make “closing the deal” just a little bit easier. You may even see a familiar name sitting at #11, coming in as the top-ranked eSignature software on the full list.


G2 Satisfaction Score: 98

Don’t let distance keep you from giving a face-to-face sales pitch. Zoom video conferencing software provides you with everything you need to conduct virtual meetings, including video, audio, and screen-sharing experiences. Zoom is available for all major operating systems.

long form tips

Pro Tip: Formstackers use Zoom everyday to communicate with coworkers, customers, and prospects. We've learned a lot about hosting virtual meetings over the years. Check out some of our top tips on hosting virtual meetings.


G2 Satisfaction Score: 97

See all of the details of your customer relationship in one place with Groove, the leading email tracking software. Over 8,000 users rely on Groove for lead intelligence, email management, and sales engagement. The software even allows you to store commonly used templates and reminders for mass use.


G2 Satisfaction Score: 95

Skype allows you to communicate and collaborate with team members and potential clients effectively. The Microsoft-owned company is considered one of the first pioneers in the video conferencing arena and offers users innovative features such as live audio subtitles.


G2 Satisfaction Score: 96

Streamline the selling process with SalesLoft, one of the top sales engagement and email tracking platforms. SalesLoft offers real-time email tracking as well as in-app analytics to help increase pitching effectiveness. The platform also lets you assign confidence scores to prospects for easy tracking.


G2 Satisfaction Score: 96

With over 18 million users worldwide, GoToMeeting is one of the most popular video conferencing software options on the market. Connect with colleagues and prospects alike over video conferences, screen shares, and audio connections. GoToMeeting also offers post-call transcripts, allowing you to spend more time making your deal and less time focusing on note-taking.


G2 Satisfaction Score: 96

Looking to take your virtual communications to the next level? Skype for Business provides users with a host of premium collaboration tools that are fully integrated with all Office 365 products. Skype for Business also allows up to 250 participants in a single meeting, which is perfect for larger group pitches and webinars.

Related: A Crash Course on Acing Remote Communication


G2 Satisfaction Score: 96

Search, identify and target quality leads with ZoomInfo’s sales intelligence software. This growth acceleration platform allows you to find the best contacts and companies for your sales efforts. ZoomInfo also offers in-app market insights to help ensure you’re presenting the best audience with your pitches.


G2 Satisfaction Score: 96

Say goodbye to lagging audio and sound malfunctions during sales pitches with BlueJeans video conferencing software. This online meeting platform offers Dolby Voice, which ensures that your conversation audio is as clear and natural as possible.


G2 Satisfaction Score: 95

Download your pitches and meetings in their entirety with Cisco Webex Meeting’s video conferencing platform. In addition to recording your calls, this platform also allows you to send reference documents to potential leads during meetings with easy-to-navigate in-app integrations.


G2 Satisfaction Score: 95

Ensure your entire sales process is as smooth as possible with DealHub, the leading CPQ platform. With DealHub, you can quickly send out quotes and relevant files, as well as automate several aspects of the sales process. The Salesforce-integrated platform also offers guided selling, contract management and buyer engagement tracking.


G2 Satisfaction Score: 95

Formstack Sign, the industry-leading eSignature software, allows you to send sales documents for signing in minutes. Customers can then receive the documents instantly from any device, including over text message. Formstack Sign even allows users to set up templates for commonly used documents.

Learn More: What Makes Formstack Sign Different from Other eSignature Products?


G2 Satisfaction Score: 95

Make sure you’re connecting directly with the right decision makers with DiscoverOrg’s Sales Intelligence software. This actionable sales platform allows sales reps to gain access to organizational charts, verified contact information and advance lead search.

Ready to take the first step towards a more efficient sales process? Start getting your closing documents signed more quickly and conveniently than ever with Formstack Sign.


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Lindsay McGuire
Lindsay is the Content Marketing Manager at Formstack, splitting her time between creating blog content, writing reports, and hosting Formstack's Practically Genius podcast. She's a proud graduate of the University of Missouri School of Journalism (MIZ!) and loves connecting with others on LinkedIn.
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