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3 Real Estate Processes to Digitize Today

Lacey Jackson
December 23, 2019
Min Read

Real estate is an industry that is becoming more and more digitized. With so much paperwork to get through in the home-buying process, the opportunity for transformation is huge. With more millennials “coming of age” to purchase real estate, the market is full buyers and renters that prefer a tech-savvy process. Now, it’s more important than ever to provide your prospects with convenient, automated workflows that make buying and selling a home easy.

Here are three quick ways you can automate your real estate workflows for easier data collection, prospect follow-up, and buyer/seller agreement signing.

1. Capture new leads while you sleep

You don’t need to be constantly connected to have a thriving real estate business. Automate lead generation so you can still be selling, even when you’re asleep, taking time off, or at a showing with another customer. By placing a new client information form on your website, you’ll provide an easy way for new prospects can contact you. Plus, the information you gather is 100% accurate (since it comes directly from the customer) and can immediately be used to follow up with them or reach out at a later date. Integrate your CRM so information stays organized and current, while providing a single source of data for your entire real estate group.  

2. Prepare for Underwriting

Everyone knows the mortgage application process is intense. But does it have to be grueling? With a digital mortgage application process, you can make it as easy as possible for applicants to:

  1. fill out online forms
  2. upload requested assets (like pay stubs, tax forms, etc.)
  3. legally sign via digital signature

Read More: Signatures collected with Formstack Sign are legally binding. Check out other frequently asked questions about Formstack Sign on our FAQ page.

Because everything is collected in one place online, you’ll avoid:

  1. Lengthy back and forth email chains
  2. Collecting papers, forms, and signatures in-person
  3. Headaches for both you and your clients

Once you have all the necessary pieces, you can generate a comprehensive smart document to be sent to underwriting for fast, convenient processing that moves your clients along the home-buying process quicker.

3. Digitize offers and contracts

When the market is hot, there’s no time to waste on creating, revising, or accepting an offer. If you don’t move fast enough, your clients will begin to lose steam. To be ready to make an offer at any moment, you must be able to quickly modify documents and securely send them for immediate eSignature instead of having to generate a brand new document each time. Create a smart document by merging all of the digital information you already have about your client (name, current address, etc.) to your CRM and auto-populating it in your new agreement. You’ll save time by using the data that’s already at your fingertips instead of redoing the same workflows over and over. (That means more time to be out selling!)

Renters enjoy efficiency too

Real estate automation is beneficial in leasing, too. To maintain high occupancy across a complex, ensure you can process applications as fast as new renters expect by keeping the entire workflow online. All real estate agreements (from leases to extensions to cancellations) can be kept online for an automated document workflow that helps you get back to supporting your residents. Plus, once a prospective renter becomes a tenant, you’ll be able to use their information for communications, community event invitations, renewal processes, and more. (So long, filing cabinets!)  

Formstack Documents brings the benefits of real estate data collection and automation to life with automated agreements, contracts, and addendums that are as easy to send as they are to fill out. We help real estate professionals keep their business efficient and professional by automating the many documents realtors, managers, and mortgage professionals need.

 Check out the video below to learn more about leveling up your document generation process with Formstack Documents.


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Lacey Jackson
Lacey is a Product Marketing Manager at Formstack who is dedicated to creating content that showcases the power of the Formstack Platform. When she’s not creating Formstack Builders tutorials, she can be found reading, playing board games, or strolling with her dog. Lacey is a graduate of Franklin College.
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