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What Are Micro-Moments?
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Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
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Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
Have you heard? The days of a linear, clear-cut path to purchase are long gone.
Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.
As a marketer, you’ve no doubt noticed this shift. But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.
Ready or not, micro-moments are transforming marketing as we know it. Here’s a quick introduction to the trend and its implications for your team.
Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy. They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and restaurants.
It’s happening more and more often, as people increasingly rely on their mobile devices to get things done. One in five American adults now rely solely on smartphones to stay connected, and 52.2% of worldwide website traffic is generated through mobile devices.
According to Content Strategy Director Mark Traphagen, micro-moments tend to fill one of four immediate needs:
As Google explains it:
“In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.”
In other words...
The more you can maximize these windows of opportunity, the more likely you’ll be to increase conversions, sales, and revenue.
So, how do you capitalize on this massive shift and harness the power of micro-moments in your marketing?
As a first step, you’ll need to change your mindset.
In the days before smartphones, it was fairly typical for people to be inspired by traditional marketing: The TV ad that drove them to visit a store, the radio jingle that caused them to pick up the phone.
That process has become far more complex. Rather than responding reactively to marketing messages, consumers are proactively looking for inspiration and ideas—at all times, on a wide variety of devices.
The question to ask is: Which micro-moments are people using that could lead them to your brand? What’s influencing them, and how can you become a part of that process?
Traphagen recommends several simple-but-effective steps:
If there’s one thing we know for certain, it’s that the micro-moment movement is here to stay. If you haven’t headed down this road yet, now’s the time to start. Until you incorporate more mobile experiences into your marketing strategy, you could be missing out on major wins.
Discover how Formstack can help you harness the power of micro-moments by creating a digital-first experience in your marketing and sales.
