Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Download PDFDownload PDF
Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Formstack
/
July 12, 2018
Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

MIN
/
July 12, 2018
About the Episode
Episode Highlights
Meet our Guest
Episode Transcript

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Get the Report

Not a valid e-mail address

Great, thank ya!

You can now access the content.
Oops! Something went wrong while submitting the form.
Blog

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Panelists
No items found.
Introduction
Introduction

Great, thank ya!

You can now access the content.
Download NowDownload Now
Oops! Something went wrong while submitting the form.

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Panelists
No items found.
Infographic

Track Campaign ROI and Grow Revenue Using Hidden Form Fields

Discover how hidden form fields on your lead forms can simplify and elevate your campaign tracking.
Download InfographicDownload Infographic

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
Currencies
11
2
23
140
25
23
25
135+
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Maybe the most frustrating thing for online marketers is trying to calculate ROI for campaigns. This is especially difficult when doing lead generation, because there’s often a disconnect between our efforts as marketers and what happens after the leads go through the sales department.

Sure, we all know how to set up conversion tracking, but things can go really haywire when you’ve got additional CRMs that your leads are going through. However, there’s one trick many marketers have started using that can help tie it all together: hidden form fields!

Hidden fields are fields on your lead forms that you’ve made invisible to the user. However, they can still be used behind the scenes in calculations and to pass on default values. You can use them to pass along campaign data. It makes campaign tracking much easier.

Since tracking is embedded into the lead form, campaign data will pass on to any CRM linked to the form. Then, you can pull back-end reports in your CRM that show what happened with the lead in sales and all that sweet campaign data as well.

This method is easier, more accurate, and more consistent than other methods of campaign tracking. For instance, manually tagging all of your URLs can get some of this data over.

However, you have to manually tag every URL, which we all know means there are going to be errors and/or oversights. Even if there aren’t, there are loads of opportunities to lose those UTMs in the URL, and for them to not carry over into your CRM.

By embedding the tracking into the lead form itself, there’s a much higher accuracy level. Formstack actually has a product add-on called Conversion Kit that includes UTM Tracking via hidden fields. Here’s a screenshot of what that looks like and the options:

Campaign Tracking with Formstack

After you’ve got this all set up, you’ll be able to tell where your revenue is coming from. That will help you make more informed optimizations, which will help you increase your revenue. Having the full picture of what your marketing budget is doing for you is the only way to be a successful marketing manager.

If you’re part of an agency, getting your clients to buy-in to this will finally let you prove your agency’s worth. There’ll be no more calls where the client says revenue is down when you’re showing increases in conversions. Getting these hidden form fields in will allow you to properly track your campaigns and prove ROI, which will allow you to focus on where the money, not just the conversions, are coming from.W

e all know that just because someone has “converted” doesn’t mean that’s where the money is. Conversion could be signing up for a trial, signing up for a newsletter, subscribing to the lowest plan, or just submitting a lead form and never actually becoming a paying customer.

To truly be able to run a successful marketing campaign that involves any kind of lead generation, you’ll have to be able to track your campaigns all the way through the sales process as well. Hidden form fields are one of the easiest and most accurate ways to do that!

Formstack
Formstack is a SaaS company with a mission to help organizations digitize what matters, automate workflows, and fix processes—all without code. A variety of team members come together to compile posts under Formstack's authorship.
More Articles
Meet The Host
Content Marketing Manager
Connect
Lindsay is a writer with a background in journalism and loves getting to flex her interview skills as host of Practically Genius. She manages Formstack's blog and long-form reports, like the 2022 State of Digital Maturity: Advancing Workflow Automation.