Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

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Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

Abby Nieten
/
November 7, 2017
Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

MIN
/
November 7, 2017
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Episode Highlights
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If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

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The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

Blog

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

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If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

Panelists
No items found.
Infographic

The Time-Crunched Marketer’s Guide to Planning a Successful User Conference in 8 Weeks

Learn how you can plan a remarkable user conference is just 8 weeks. We break down tasks to complete each week for success.
Download InfographicDownload Infographic

If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

If you’re a marketer in today’s digital world, you’re undoubtedly juggling a lot. And with an already-full plate, you might be pushing offline event planning to the wayside. But before you fully abandon the idea of hosting a branded event, consider what you’re throwing away:

According to a Cvent research report, events and tradeshows are a highly effective marketing tactic, second only to a company website. Additionally, 74% of event attendees say they have a more positive perception of a company after attending one of its events.

Clearly, it’s worth it to make time for in-person events. If you just want to test the waters, a good place to start is with a small, local user conference. Formstack recently went this route with our first-ever user event, InFormed Indy 2017. It was a free, half-day conference that brought around 100 Indianapolis-based Formstack customers together to learn more about our product offerings, use cases, and future plans.

In our opinion, InFormed Indy 2017 was a success. Now, we want to share how we pulled it off with just eight weeks of strategic event planning. To start, we formed a dedicated planning committee that met regularly to brainstorm, delegate, and prioritize. Here’s a breakdown of their event planning work to help you organize your own successful event:

#1: Determine Goals and High-Level Strategy

[8 Weeks Out]

The most important step in your event planning process is determining the why. What is the purpose of your event? Are you hoping to inform and engage existing customers, or do you want to capture the attention of potential new customers? You must answer these questions before you can really dive into your event planning. You’ll also want to determine the event’s scope and overall focus, as well as whether it will be a free or paid event. Finally, you’ll want to lay out specific goals—which can be anything from providing thought leadership on a certain topic to hosting 500 attendees to generating $10,000 in revenue.

event planning tips

Pro tip: Conduct an online survey of those in your target attendee group to gauge interest in the event and gather content ideas.

Formstack InFormed Indy Survey

#2: Agree on Time and Place

[7 weeks out]

Once you have the ball rolling on your event, you need to secure a location and timeline. Start by comparing venues and their offerings, such as catering, audiovisual equipment, lighting, and signage. Then consider pricing and availability. Check venue availability against the availability of key stakeholders for your event (i.e., the planning committee and speakers). Then decide on event timing. Are you planning for a half-day event, a full-day event, or a multi-day event? You’ll need to know this information before booking the venue.

event planning tips

Pro tip: After you’ve nailed down a time and place for your event, send out a “Save the Date” email to let employees and customers know.

#3: Create a Basic Content Outline

[6 weeks out]

Before you ramp up promotion of your event, you’ll want to have a basic idea of the content schedule so you can plug key topics and speakers in your promotions. At this point, you should know the general timeline and have at least a few confirmed speakers. You should also have a good idea whether you will offer breakout sessions or stick to one main stage.

event planning tips

Pro tip: Keep it simple for your first event and present all content on one main stage.

#4: Collect Registrations

[5 weeks out]

Now it’s time for the fun! Once you’ve sorted out the main event details, you can start collecting sign-ups. The best way to do this is through a dedicated event landing page that includes an online registration form. The page should display the event date, time, and location, as well as a brief summary of what attendees can expect. To get traffic to this page (so people actually register!), you can promote it on various social media channels and in email communications.

Formstack InFormed Indy Landing Page
event planning tips

Pro tip: To build recognition for your event, create a custom event logo that you can use throughout your promotions.

#5: Finalize Event Offerings

[3–4 weeks out]

As you get closer to the event date, you’ll want to finalize all event details. This means choosing food and drink menus and paying the caterer or venue, ordering and preparing event swag, confirming any exhibiting booths, and finalizing the event schedule (including any networking periods you will offer). This is also a good time to ensure you have people to staff your event so that all offerings are possible. Enlist your employees to help welcome guests, manage presentation slides, and man any necessary booths.

event planning tips

Pro tip: Give people extra reasons to show up—food, drinks, and event swag are all great incentives!

#6: Coordinate Day-of Logistics

[2 weeks out]

The day of an event can be hectic, to say the least. So it’s helpful to nail down day-of logistics a couple weeks ahead of time. You should have a group of people dedicated to event setup and teardown. These people will be responsible for getting all necessary equipment to and from the venue. You should also have a dedicated photographer who can capture high-quality photos of the event for future use. Additionally, you should create a social media hashtag ahead of time and make sure you have a plan for creating social chatter during the event (such as through a contest).

event planning tips

Pro tip: Create a detailed checklist of items to bring to the venue on the day of the event so nothing gets left behind.

Final Thoughts

That’s all there is to it! The day of the event, you simply put your plans into motion and stay agile. After the event, you should reflect on how it went and discuss how offline events may play into your future marketing efforts.

Event planning can be hard, but it doesn’t have to take months and months of work. If you stay organized and keep it simple, you can plan an outstanding event in just eight weeks!

Want more event planning tips? Click here to check out our “The Anatomy of a Perfect Event” infographic.

Abby Nieten
Abby is Manager of Content Strategy at Formstack, where she leads an amazing team of marketing content creators and spearheads content projects. Before joining the Formstack team, she studied journalism and publishing at UIndy and worked for several years as a professional editor.
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Lindsay is a writer with a background in journalism and loves getting to flex her interview skills as host of Practically Genius. She manages Formstack's blog and long-form reports, like the 2022 State of Digital Maturity: Advancing Workflow Automation.