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Customer Spotlight: GoCheck Kids + Conversion Kit

Abby Nieten
June 21, 2017
Min Read
GoCheck Kids + Formstack Conversion Kit

GoCheck Kids is a mobile application for pediatric vision screening that allows healthcare providers to accurately, conveniently, and affordably detect amblyopia risk factors in babies and young children. Launched in 2013 as a product of Gobiquity Mobile Health, GoCheck Kids is the only comprehensive vision screening solution that meets the American Academy of Pediatrics vision screening guidelines from six months to early elementary school.To optimize its digital presence, GoCheck Kids has tapped into Formstack’s conversion optimization tools. With Conversion Kit, the company can use online forms to track marketing campaigns and gain actionable insights on their performance.Want to know more? Director of Growth Zac Litwack gave us some inside details on how Formstack’s Conversion Kit features have helped GoCheck Kids:

Why did Formstack’s Conversion Kit add-on initially pique your interest?

The campaign tracker feature initially piqued my interest. In particular, the fact that I can embed UTM parameters in hidden fields on the form and send them to my CRM (SFDC).

How has your company put the Conversion Kit features to use?

We are currently using the Campaign Tracking tool to send custom UTM parameters to SFDC so that we can track campaign success. We are also using the Google Analytics feature to track form submissions as goals in Google Analytics. Being able to see a form view as an event in real-time is always good. It would be interesting to make an audience of people who viewed the form but never took action. Ah ideas...Additionally, we are about to test with the A/B Testing feature, and the Field Bottlenecks provide interesting data for optimizing forms.

What benefits have you seen since implementing the Conversion Kit?

Our Growth Team is able to act more quickly with the referral data of the form submitter presented in real-time. It helps us track campaign performance and inject that campaign performance into different analytics tools seamlessly. Also, the Google Analytics integration is great for tracking form-related events.

Do you have plans for other ways you’d like to use Formstack’s form conversion features in the future?

We are currently running a lot of Facebook ads, so I may test Facebook Autofill. We are definitely going to run an A/B test soon.

Could your marketing efforts benefit from conversion optimization? Click here to learn more about the features available with Formstack’s Conversion Kit and to get in touch with our sales team.


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Abby Nieten
As Senior Manager, Content Strategy, Abby leads an amazing team of marketing content creators toward a shared content vision. She's been growing with Formstack since 2015 and spent several years as a professional editor before that.
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