Blog

How to Optimize Your Landing Pages in Less Than an Hour

Blog

How to Optimize Your Landing Pages in Less Than an Hour

Blog

How to Optimize Your Landing Pages in Less Than an Hour

Blog

How to Optimize Your Landing Pages in Less Than an Hour

Blog

How to Optimize Your Landing Pages in Less Than an Hour

Blog

How to Optimize Your Landing Pages in Less Than an Hour

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Blog

How to Optimize Your Landing Pages in Less Than an Hour

Heather Mueller
/
December 4, 2015
Blog

How to Optimize Your Landing Pages in Less Than an Hour

MIN
/
December 4, 2015
About the Episode
Episode Highlights
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Episode Transcript

If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

Blog

How to Optimize Your Landing Pages in Less Than an Hour

Blog

How to Optimize Your Landing Pages in Less Than an Hour

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If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

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How to Optimize Your Landing Pages in Less Than an Hour

Landing page optimization doesn’t have to be hard. Here are three easy ways to make a good page better when all you have are minutes a day.
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If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

If you ask me to name the most overlooked opportunity in lead generation, I won’t hesitate to answer: “Optimizing landing pages for conversions.”It sounds so obtrusive, doesn’t it? “Optimization.” Like I’m asking you to whip out your lightsaber and mysteriously coerce a web page into mystical perfection.In fact, it doesn’t have to take a lot of time and energy to make a good page even better. The secret to landing page optimization is this:You don't have to be perfect to improve. You just have to do one thing a little better to optimize for conversions. All you really need are a few minutes a day. Here’s a short story that illustrates this point really well:At Formstack, we spend a lot of time tweaking our landing pages. (We even have a landing page for the perfect landing page.) Guess what we learned from a recent A/B test?We were wrong! We’ve been preaching shorter web forms for years. But when we added more fields to our own demo request form, submissions didn’t go down. The form generated just as many leads. Only now, we’re also getting more data to qualify them.Without that 10-minute test, we never would have known to go with a longer web form.You can do the same thing. Here are three ways you can easily optimize your landing pages in just 45 minutes:

#1: Optimize Your Content (20 minutes)

Which keywords are generating the most leads? Every landing page you publish is another page to be indexed by search engines. May as well make it count! You can do this by optimizing your landing pages with the keywords people are already using to find your products and services. Here’s an easy and effective method that should take about 20 minutes from start to finish:

  • Jot down the top three terms that relate directly to your landing page content. Look for high-intent keywords that signal someone is ready to buy, download, or otherwise fill out your landing page form.
  • Pull up your landing page editor and sprinkle in these top keywords where they fit naturally: in the title tag, meta description, header tags (h2s, h3s), and maybe once or twice in the copy itself.

#2: Optimize Your Form (15 minutes)

This is one of the most important—but overlooked—components of landing page optimization. The easier it is for people to complete your form, the faster they’ll get into your resource or product. All you have to do is spend a little time adjusting behind-the scenes settings. These three should take you less than five minutes each:

  • Turn on Social Autofill. This feature allows users to automatically fill in fields by pulling from their personal social media profiles. It’s been shown to increase conversion rates by an astounding 189%.
  • Identify and remove bottlenecks. If one question is causing visitors to abandon your form, simply remove or adjust it. Problem solved!
  • Turn on and review Partial Submissions. Learn more about your target market by viewing form information that was never submitted! This feature also gives you further insight into fields that might be halting conversions. If you aren't capturing the right information or people are consistently leaving one field blank, consider making some revisions.

#3: Set Up an A/B Test (10 minutes)

With A/B testing, decisions are soooooo much easier.Just look at this chart:

ab_testing_graphic

It takes less than a second to know which version of the web form to keep, right?And with A/B testing, less is always more. You have to test only one thing at a time. Otherwise, you’ll never know what’s working. Tweak one element—a headline, a testimonial, a color, a call to action—and launch your test. Then see what the data says and make the higher-performing version permanent. It shouldn’t take more than ten minutes to set up and analyze each test.The more you can optimize your landing pages, the more leads you’ll squeeze out of every campaign. The key is breaking it out into manageable chunks. Or, you know, getting out the lightsabers if you want to maintain the facade of mysteriousness. Your secret will be safe with us.Looking for more ideas? Click the link below to learn landing page optimization secrets and see actual A/B test examples you can copy.

Heather Mueller
Heather is a website copywriter and digital content strategist who loves helping brands generate leads through the power of the written word—especially when using Formstack. Connect with Heather on Twitter @heathermueller.
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