Customer Story

Optimizing Marketing Campaigns with Smart Tracking

Customer Story

Optimizing Marketing Campaigns with Smart Tracking

Customer Story

Optimizing Marketing Campaigns with Smart Tracking

Customer Story

Optimizing Marketing Campaigns with Smart Tracking

Customer Story

Optimizing Marketing Campaigns with Smart Tracking

Customer Story

Optimizing Marketing Campaigns with Smart Tracking

When you’re investing money into marketing, it’s important to know what strategies are bringing in the highest ROI. Lasell University runs more than 30 marketing campaigns at a time, and so they needed a simple way to track metrics and conversions across all campaigns. Formstack’s Conversion Kit provided a solution.
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Lasell University is a small, private university located just outside of Boston in Newton, Massachusetts. It grants undergraduate and graduate degrees in more than 40 areas of study and enrolls around 2,100 students.
Higher Education
2007
Form Lead Tracking
Forms
Drag-and-Drop Form Builder, Conditional Logic
Customer Story

Optimizing Marketing Campaigns with Smart Tracking

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Customer Story

Optimizing Marketing Campaigns with Smart Tracking

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About the Episode
Episode Highlights
Meet our Guest

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns
Customer Story

Optimizing Marketing Campaigns with Smart Tracking

Customer Story

Optimizing Marketing Campaigns with Smart Tracking

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Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns
Panelists
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Infographic

Optimizing Marketing Campaigns with Smart Tracking

Lasell University runs more than 30 marketing campaigns at a time and needed a simple way to track metrics and conversions across all campaigns.
Download InfographicDownload Infographic

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns

Challenge

Lasell University runs more than 30 marketing campaigns at a time to attract new leads to its graduate program. In order to capture traffic source data for campaign tracking, a dedicated landing page and form was created for each campaign. This was a highly manual and time-consuming process. The marketing team was spending nearly 20 hours a month creating, updating, and tracking results across all these landing pages.

Solution

At first, they looked at marketing automation systems, but those required dedicated landing pages to enable lead tracking as well. Luckily, they found Formstack’s UTM Tracking feature, which places hidden fields in a form to reveal important details about traffic sources. Now, they can use a a single form to automatically capture information about all their marketing campaigns. Plus, any data captured on their lead generation forms is automatically passed into their customer relationship manager (CRM). This enables leads to be tracked through enrollment, providing data on which specific campaigns are bringing in new students.

Results

  • Gained 20 hours back per month to focus on campaign optimization
  • Eliminated creating and maintaining 30+ landing pages and forms
  • Enabled pulling information from several different campaigns with a single form
  • Improved lead tracking from initial form submission to enrollment
  • Empowered the team with better data on campaign success
  • Automated capturing lead tracking data across all campaigns
Thanks to Formstack, we’ve been able to eliminate a lot of steps from each campaign. Now we have the ability to not just track cost per click or cost per conversion but truly how much it costs on the campaign level to bring people to class.
Chris Lynett
Chief Marketing Officer at Lasell University
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