Customer Story

Storing Event Ticket Data in Salesforce

Customer Story

Storing Event Ticket Data in Salesforce

Customer Story

Storing Event Ticket Data in Salesforce

Customer Story

Storing Event Ticket Data in Salesforce

Customer Story

Storing Event Ticket Data in Salesforce

Customer Story

Storing Event Ticket Data in Salesforce

The Pacers are an NBA team with 20,000 stadium seats to fill each game, which makes ticket automation crucial to success. When they needed a way to seamlessly transfer ticket data into Salesforce, they turned to Formstack.
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Pacers Sports & Entertainment runs the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, and Pacers Foundation, Inc. Their state-of-the-art facility, Bankers Life Fieldhouse, is located in the heart of downtown Indianapolis and hosts the best in live entertainment, family shows, special events, and sports.
Sports and Entertainment
2013
Ticket Automation and Salesforce Data Collection
Formstack for Salesforce
Native Builder, Themes and CSS
Customer Story

Storing Event Ticket Data in Salesforce

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Customer Story

Storing Event Ticket Data in Salesforce

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About the Episode
Episode Highlights
Meet our Guest

Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Customer Story

Storing Event Ticket Data in Salesforce

Customer Story

Storing Event Ticket Data in Salesforce

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Introduction

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Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

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Infographic

Storing Event Ticket Data in Salesforce

Learn how Pacers Sports & Entertainment uses Formstack for Salesforce to seamlessly transfer ticket data into Salesforce.
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Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

Solution

Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Results

Now important season ticket holder data is available at their fingertips without having to reach out to a person or perform a manual process. Formstack has made it so much easier to communicate across all of our different departments.
Celeste Ballou
Director of Digital Marketing at Pacers Sports & Entertainment
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