Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

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Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Formstack
/
February 13, 2017
Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

MIN
/
February 13, 2017
About the Episode
Episode Highlights
Meet our Guest

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Blog

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

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Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

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Infographic

How to Extract Key Insights from Lead Generation Forms (in <5 Minutes)

Learn how you can use an online lead generation form to gather more insights in less time--plus boost your form conversion rates!
Download InfographicDownload Infographic

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

Do you ever dream about what it would be like to gather more marketing insights in less time?If so, this is the post for you. During the next five minutes’ worth of reading, I’ll show you how to turn your online lead generation forms into little powerhouses of insight. Each step will take less than five minutes to set up, and you’ll be able to measure and analyze results in—yep, you guessed it—just five minutes more.Let’s jump right in...

Form Field Bottlenecks

The motivation for using lead generation forms on your website is to collect leads you can nurture. But that’s really difficult to accomplish when your form is unwittingly turning people away. Make it too short, and you end up with insufficient insights. Add too many fields, and prospects will abandon it altogether. Ask a confusing or ill-timed question, and your form conversion rate will plummet.Thank goodness for Field Bottlenecks! This Formstack feature allows you to identify where people get “stuck” or decide to abandon your form. If you see that 42% of users stop filling out fields when it comes time to give you their names, you simply make that field optional:

field-bottlenecks

Set up Field Bottlenecks in: 0 minutes (They’re tracked automatically.)Get insights and make changes within: 30 secondsField Bottlenecks is one of the fastest, most effective ways to prevent future form abandonments.

Form A/B Testing

You found and fixed the required form fields that were causing you to lose out on leads. But don’t stop there.Next, it’s time to A/B test. By comparing two slightly different versions of a lead generation form, you can determine exactly which copy, colors, fonts, and graphic elements lead to more form conversions. Formstack’s A/B Testing tool makes it easy to compare results and optimize your website with the higher-performing option. For example, you might discover through a simple A/B test that people are more likely to convert when you change checkboxes to radio buttons or eliminate a field:

A-B Testing

Set up your first A/B test in: 3 to 4 minutesAct on insights with a higher-converting form within: 2 minutesFor best results, test one element at a time. Not sure where to start? Start working your way through this A/B testing list.

Partial Submissions

Some prospects will start to fill out your online lead generation form but never actually complete it. To uncover these instances, you should be using Partial Submissions.Partial Submissions allows you to capture real-time information as it’s entered—regardless of whether the person hits the “submit” button. You can learn who’s interacting with your landing pages and website...even when they don’t officially submit your form:

Partial Submissions

Add Partial Submissions to a form in: 2 minutesGather a new prospect’s information within: 5 minutes of a form interactionWith Formstack’s Partial Submissions feature enabled, you can sign up to receive notifications the moment someone starts to fill out a lead generation form.There's truly never been an easier way to gather more marketing insights from lead generation forms—and all in the same amount of time it takes to order your favorite latte.These techniques are highly effective ways to gather more insights from lead generation forms, but they are just the beginning. Click the link below for even more five-minute methods you can use, from simplified UTM tracking to Google Analytics integrations and more.

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Formstack is a SaaS company with a mission to help organizations digitize what matters, automate workflows, and fix processes—all without code. A variety of team members come together to compile posts under Formstack's authorship.
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