Formstack Names Dustin Sapp as New Chief Operating Officer

May 12, 2017

Former CEO of Octiv brings visionary business and entrepreneurial leadership to growing online form solution platform

INDIANAPOLIS (May 12, 2017)Formstack, a software-as-a-service (SaaS) company that helps businesses manage information and automate workflows through a suite of powerful online form tools, today announced the addition of award-winning business leader, entrepreneur and technologist Dustin Sapp in a new chief operating officer (COO) position.

Sapp joins the Formstack team at a time of sustained growth, with the company anticipating continued revenue expansion in 2017, a 50 percent increase in its remote workforce of already nearly 100 and further product enhancements to scale Formstack’s online form solutions.

Dustin Sapp, COO of Formstack

“The opportunity to add someone to the team who holds such great respect, experience and entrepreneurial background is very rare,” said Chris Byers, CEO of Formstack. “We are a high-growth organization, and I’m personally energized to see how the addition of a visionary leader like Dustin allows our team to continue solving important problems for our customers.”

In his new role, Sapp will be charged with leading and managing corporate strategy, analyzing market trends and advising the leadership team on the company’s overall growth and market innovation. Specifically, Formstack is expanding its customer base of 15,000 into high-growth industries such as human resources, healthcare and higher education.

“Formstack’s culture allows me the opportunity to work remotely while still influencing the Indiana tech ecosystem that I’ve dedicated nearly 20 years to growing,” Sapp said. “Operating under forward-thinking and agile leadership, Formstack has become an industry leader by cultivating an engaged workforce and a product that places a premium on delivering customer value. I’m excited to work with Chris and play a part in the tremendous growth in store for the Formstack team.”

Sapp is an award-winning business leader, entrepreneur and technologist who has been named to American Venture Magazine’s Top 40 Under 40, Indianapolis Business Journal’s Forty Under 40 and Indiana Chamber’s Dynamic Leader of the Year. Most recently he served as Chief Executive Officer of Octiv (formerly TinderBox), where he was responsible for leading and managing corporate strategy, growth and product innovation. He co-founded the company, wrote the initial code for its technology and has since led the organization to become a leader in online sales productivity technology. Sapp will continue to be involved with Octiv’s board of directors.

Before Octiv, Sapp served as the president and co-founder of Vontoo, a voice technology platform, and co-founder of NoInk, a mobile sales productivity solution for the medical device industry. He holds a Bachelor of Science in Computer Engineering from Rose-Hulman Institute of Technology.

To learn more about Formstack’s versatile online form solutions, please visit

About Formstack
Backed by PSG Equity and Silversmith Capital Partners, Formstack is a data capture and activation platform that makes automation workflows accessible to everyone, making companies productive so they can fulfill their purpose. Formstack offers drag-and-drop functionality, open API, and seamless integrations to streamline data collection, document generation, eSignature, and more. Formstack additionally offers a native Salesforce form solution to streamline how Salesforce users capture and update records. Whether you're a small business or a large enterprise, Formstack provides a single, customizable solution for all of your data collection and workflow needs. Launched in 2006, Formstack is trusted by over 32,000 organizations worldwide—including Kaiser Permanente, Shell, Shopify, Uber, and Netflix—to digitize what matters, automate workflows, and fix processes. To learn more, visit: