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Pardot Integration

Combine the power of Pardot and the ease of use of Formstack
for powerful lead nurturing and data management.

Try It Free

Pardot is a powerful tool for lead nurturing, but how can you capture good lead data without a high-converting online form? Combining Pardot with a smart form builder like Formstack is a great way to jumpstart your lead nurturing strategy. With Formstack's Pardot integration, you can pass form data to your Pardot form handlers for easy data management, prospect grading, and segmentation. Intuitive web forms, multiple embedding options, and a suite of conversion features make it easier to capture more leads and improve your marketing strategies.

With Formstack's Pardot integration, you can:

  • Access mobile-friendly forms that are easier to use
  • Embed your forms on multiple pages within your website
  • Boost your lead capture with exclusive optimization features
  • Quickly update contact data and email subscriber lists
  • Use Conditional Logic for quick segmentation

How It Works


Quickly build your contact forms, newsletter signups, and registrations with our intuitive builder. Easy drag and drop lets you add in fields and create a ready-to-go form in minutes.


Turn on the Pardot integration within the Integrations tab to hook up your forms to your form handlers within Pardot. Submitted form data will route to the appropriate area in your Pardot account.


Add Conditional Logic to your forms to segment leads by company and industry type for better lead nurturing. Lead data can be sent to different form handlers depending on responses.


Capture even more leads by optimizing your forms. Powerful features like Partial Submissions, A/B Testing, and Field Bottlenecks quickly reveal the areas that need improvement.

"Formstack's seamless integration with Pardot allows us to quickly create and embed forms for immediate testing."

DJ Waldow, Director of Marketing, Zignal Labs

Ready to get started?

Try this integration for FREE with a 14-day trial. You can also demo our product to get started.

Note: Formstack does not charge you for third-party integrations usage.

*Gold star badges indicate premium integrations available at the Gold plan level and above.