Overview:
By the last count, the U.S. is home to over 5,000 colleges and universities offering a host of majors, minors, and degree types. From rankings and curriculum to facilities and size, prospective students have a lot of options. With a vast array of choices and so much to consider, students are looking for immediacy and personalization in their journey to higher education. Whether your school is their top pick or a backup option, personalizing your student engagement strategy can help you bring prospective students to your campus.
Formstack has assembled a panel of education marketing experts to shed light on student engagement strategies and the newest marketing trends in higher education. Join us as we share tips for using online forms and surveys, automated emails, and personalized outreach to maximize engagement throughout the prospective student experience.
In this webinar, you will learn:
- Attract an increasingly distracted target market
- Personalize pre-admission engagement
- Turn prospective students into enrolled students
Panelists:
Andrew Petersen
Marketing Automation Specialist
at Formstack
Adam Stoltz
CRM consultant
at TargetX
James Crawley
Assistant Director of Admissions
at Purdue University