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Creating The Ultimate Buyer Experience with Better Data

Overview:

In a world of 8-second attention spans and pesky "promotions" tabs, marketers are clamoring to find the best ways to communicate their messages to buyers. But are your efforts actually resonating with the right people? During this webinar adapted from our presentation at Marketing United 2016, we'll show you how to assess your existing customer base for buyer behaviors and determine the best way to gather data on your target market. Using real-life examples of how Formstack has achieved this research, Ashley Walsh, our Director of Marketing, will share best practices on how to ask the right questions on your forms and understand the patterns in your data to create segmentations for your perfect persona.

In this webinar, you will learn:

Panelist:

Ashley Walsh thumbnail

Ashley Walsh

Former VP of Marketing
at Formstack