Placement and Content
7. Keep It Above the Fold
The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for. Looking for form design tips? We’ve put together the ultimate form design guide for you!
8. Always Be Testing
Optimize a landing page for conversion over time. Run A/B tests, change copy, images, and call-to-actions to see what resonates most with users. In addition to A/B testing, testing two completely different site designs against each other will be beneficial in the long run. (A/B testing is where a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.)
9. Use Images and Videos That Relate to Copy
Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.
Bellroy uses great imagery and videos on many of their pages. Every product page has a great video and multiple images of that wallet. This makes selecting the right wallet extremely easy for buyers.
10. Go Easy on the Links
Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. Lots of links may make sense on a regular home page, but on a landing page, simplicity is key.
This landing page is designed well, but look at all those header links getting in the way of the message! Reduce the distraction level on your landing page by removing excess links.