Automate your data processes.
Establish a bi-directional sales data sync between your CRM and marketing automation systems to get more accurate, consistent data on prospects and customers. Your data will sync back and forth automatically so your reps don't have to spend time searching for information.
Unify data across applications.
Break down data silos and improve collaboration with your marketing team to increase the effectiveness of your outreach. Mapping objects between apps will improve data quality, give your team better insights, and let you add prospects to the right nurture campaigns automatically.
Fuel sales with accurate data.
Set rules that control the behavior of your bi-directional sync on a per-field basis. Unique identifiers pair and de-dupe data records across systems so your sales reps always have the most up-to-date information available when communicating with leads and customers.