Easily manage lead and customer data.
Use standardized integrations to bi-directionally sync data between your marketing automation and CRM systems. There's no need for manual data uploads! Automate your data processes and ensure there are no delays in sending important information to sales.
Target your database more effectively.
Map standard and custom fields between systems and choose which objects should sync back and forth, including contacts, companies, and opportunities. Leads will sync and de-duplicate across all systems so you always have the most up-to-date information on hand.
Better align your efforts with sales.
Ensure your sales team has the data they need to succeed. System of record rules let you give one system control over another so you can avoid junk data. Pulling clean data back into your marketing automation system will let you more accurately measure the impact of marketing activities on sales outcomes.