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Integrate Pardot & NetSuite without a line of code, ever

  • Integrate Pardot & NetSuite CRM company, contact & opportunity data
  • No code whatsoever to map data & manage rules
  • Unleash key features for your sales & marketing teams – including Pardot lead intelligence, dynamic lists & lifecycle stage reporting
  • Support for NetSuite, NetSuite CRM+ & OneWorld – and all NetSuite customer & lead type configurations (both company & individual)
Pardot NetSuite

Sync leads & contacts between Pardot & NetSuite

Push leads immediately from Pardot to NetSuite as they become marketing qualified to get them to sales or BDR teams.

Records remain in sync, avoiding duplicates, and additional interactions and updates are synced between the systems. For contacts added directly into NetSuite by your sales team, these will sync back to Pardot to ensure you maintain a complete, de-duplicated lead database in Pardot.

NetSuite Pardot Connectors
NetSuite Pardot Connectors

Give sales visibility to Pardot intelligence in NetSuite

Pardot gathers key intelligence on your prospects, including where they came from (lead source), how they engaged with you (campaign, activity) & a measure of their engagement (lead score, lead grade).

Map these to custom fields in NetSuite so that your sales reps can see this key Pardot intelligence quickly and easily, natively in the NetSuite CRM they work in every day.

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Automate campaigns using NetSuite data in Pardot

Pardot's dynamic lists are a powerful feature to target based on individual or account level data.

By syncing NetSuite company and contact data to Pardot through Formstack Sync's field mappings, you can automate the creation of these dynamic lists in Pardot and open up capabilities such as automated lead nurturing and customer marketing campaigns.

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NetSuite Pardot Connectors
NetSuite Pardot Connectors

Feed NetSuite data back to Pardot to power lifecycle stage reporting

Pardot has powerful lifecycle stage reporting to give you visibility into your marketing funnel all the way through to revenue.

Formstack Sync connects opportunities converted in NetSuite back to Pardot to enable this reporting as part of your Pardot-NetSuite integration.

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Our Pardot-NetSuite Object Mapping

Account (Read, Create, Update)
Lead (Read, Create, Update)
Prospect/Customer (Read, Create, Update)
Prospect/Contact (Read, Create, Update)
Contact (Read, Create, Update) Lead (Read, Create, Update) Prospect/Customer (Read, Create, Update)
Opportunity (Read, Create, Update)
Opportunity (Read, Create, Update)
Read = Formstack Sync can pull data for use in another system
Create = Formstack Sync can create a new record in this system
Update = Formstack Sync can update existing records in this system

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Let's discuss your Pardot-NetSuite integration

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Pardot-NetSuite Integration Walkthrough

Take a tour of our Pardot-NetSuite integration in this video


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