Blog

Hashtags for Events: Love 'Em or Lose 'Em?

Blog

Hashtags for Events: Love 'Em or Lose 'Em?

Blog

Hashtags for Events: Love 'Em or Lose 'Em?

Blog

Hashtags for Events: Love 'Em or Lose 'Em?

Blog

Hashtags for Events: Love 'Em or Lose 'Em?

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Blog

Hashtags for Events: Love 'Em or Lose 'Em?

Formstack
/
May 13, 2014
Blog

Hashtags for Events: Love 'Em or Lose 'Em?

MIN
/
May 13, 2014
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Episode Highlights
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Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

Blog

Hashtags for Events: Love 'Em or Lose 'Em?

Blog

Hashtags for Events: Love 'Em or Lose 'Em?

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Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

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Infographic

Hashtags for Events: Love 'Em or Lose 'Em?

Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event. Here's why hashtags are an event must!
Download InfographicDownload Infographic

Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

Jimmy Fallon and Justin Timberlake proved that hashtag mania can go too far. While you know not to go overboard hashtagging everything insight, you may want to start using hashtags before and during your event. According to our shamelessly awesome "Anatomy of a Perfect Event" infographic, tweets with a hashtag receive twice the digital engagement as those without hashtags. Even if you’re not a fan of hashtags, digital marketers need to take them seriously, especially when promoting an event.

Start the Conversation

Your guests are going to be talking about your event on social media, regardless of your participation. If you designate the hashtag, you can have greater control of the conversation. Include your event hashtag on all of your promotional materials and start using it in your social media accounts. If your event includes speakers or VIP guests, ask them to use your hashtag when they discuss the event. When you build your event registration form in Formstack, be sure to integrate with Twitter. Formstack will compose a tweet when anyone registers for the event, which means you can start building buzz around your event hashtag.

Engage and Share

Engaging on social media is a great opportunity to increase brand awareness and digital engagement. Hashtags are usable on all major social platforms but have the most impact on Twitter and Instagram. A study by Dan Zarrella states that tweets that contain one or more hashtags were 55% more likely to be retweeted than tweets that did not. Retweets and shares can help get the word out about your organization to an entirely new audience. Include a call to action in your posts to increase your online visibility. On Facebook, if you ask users to share posts, they are seven times more likely to share than if you don’t ask.

Be Where Your Customers Are

More and more social media users are mobile users. According to a recent Twitter study, mobile users are 53% more likely to recall seeing an ad on Twitter than the average user. These users are also 44% more likely to click on links than the average user. This means that you need to be mobile-optimized and ready to engage with mobile users. Social media has opened the door for businesses like never before: customers want to engage with brands and are opting into these interactions.

Preventing Hashtag Fails

Even though hashtags increase audience engagement and get people talking about your brand, the internet is awash in examples of companies screwing up hashtags. Research your hashtag to make sure it hasn’t been used before. Make sure it won’t be read as offensive or inappropriate, and be sure it fits with the tone of the event. Somber or very formal events don’t lend themselves to social media hashtags, and be careful with associating hashtags to politically-charged events.

Hashtags FTW!

By promoting your event’s hashtag, you are giving your participants permission to engage with you—and others—about the event. You can share guests’ photos from the event, gather comments and feedback, and address issues immediately. Hashtags last longer than the event itself, which means the conversation around your brand can last.

#OnlineForms For Your Next Event

Although you can hashtag to your heart's content to drum up buzz for your event, you'll need a way to capture registrations and communicate with attendees before your big day. That's where Formstack comes in. From the reg form to the follow-up survey, quickly create the online forms you need to make your event a success.

Formstack offers a variety of online form templates and amazing form features you can use. Try them out and sign up for a 14-day free trial of Formstack today!

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Lindsay is a writer with a background in journalism and loves getting to flex her interview skills as host of Practically Genius. She manages Formstack's blog and long-form reports, like the 2022 State of Digital Maturity: Advancing Workflow Automation.