Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

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Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

Abby Nieten
/
June 19, 2015
Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

MIN
/
June 19, 2015
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Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

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Conversion Rate Benchmarks to Get Your Year Back on Track

Blog

Conversion Rate Benchmarks to Get Your Year Back on Track

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Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

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Conversion Rate Benchmarks to Get Your Year Back on Track

Check out these tips and tricks to set and achieve conversion rate benchmarks and get your year back on track.
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Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

Whether you’re halfway through the summer or planning for a new year, it’s always a great time to take a look at your forms and tweak them for peak performance.

The best indicator of form performance is the form’s conversion rate, which is a comparison of the number of people who visited the form versus the number of people who actually submitted it (i.e., Conversion Rate = {# of visitors who completed form} / {# of people who saw it} x 100). If you’re a Formstack user, your conversion rates are available in your form analytics.

Formstack’s Form Conversion Report is packed with valuable information that can help you take stock of your forms. The report details how online forms are performing among 650,000 form users across ten different industries. Find out how your forms measure up by comparing your own conversion rates to industry averages.

To help you get started, we’ve compiled some key benchmarks below.

Conversion Rate Benchmarks by Industry

Industry Average Form Conversion Rate

Government 18%

Healthcare 9%

Higher Education 10%

Marketing/Consulting 13%

Media 17%

Nonprofit 14%

Religious 20%

Retail/E-commerce 11%

Sports18%Technology 17%

Conversion Rate Benchmarks by Form Type

Form Type Average Form Conversion Rate*

Average # of Form Fields*

Contact 1%

Contest 35%

Donation 7%

Event Registration 11%

Lead Generation 11%

Order/Payment 9%

Survey 14%

*For all industries

How to Get Your Conversions Back on Track

If your forms aren’t quite stacking up to the competition, there’s still time to get them back on track! Here are a few tips to help you increase your conversions:

  • Use a multi-page form rather than a long, single-page form. Spreading fields over multiple pages increase conversions more than threefold. Multi-page forms can be more convenient to complete since they often contain a progress bar and an option to save and resume at a later time.
  • Allow users to complete form fields using Social Autofill. Doing some of the work for users via Social Autofill can increase conversions up to 189%. With Social Autofill, users can fill out form fields using information from their social profiles, cutting down on the time it takes them to complete the forms.
  • Update your submit button copy. Adding one word after “Submit” to suggest a more specific action can lift conversions up to 320%. Just remember to keep your button copy short, simple, and action-oriented.

For more useful tips like these, download the full Form Conversion Report here.

Abby Nieten
Abby is Manager of Content Strategy at Formstack, where she leads an amazing team of marketing content creators and spearheads content projects. Before joining the Formstack team, she studied journalism and publishing at UIndy and worked for several years as a professional editor.
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