Blog

5 Simple Tips that Will Make Event Planning Easier

Blog

5 Simple Tips that Will Make Event Planning Easier

Blog

5 Simple Tips that Will Make Event Planning Easier

Blog

5 Simple Tips that Will Make Event Planning Easier

Blog

5 Simple Tips that Will Make Event Planning Easier

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Blog

5 Simple Tips that Will Make Event Planning Easier

Laura Thrasher
/
May 9, 2014
Blog

5 Simple Tips that Will Make Event Planning Easier

MIN
/
May 9, 2014
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Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Blog

5 Simple Tips that Will Make Event Planning Easier

Blog

5 Simple Tips that Will Make Event Planning Easier

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Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

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5 Simple Tips that Will Make Event Planning Easier

Here are five must-do’s to create an amazing event. Ensure everything goes smoothly when planning your next event by following these pro tips.
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Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Do you feel like you’re channeling Santa when you plan events—making a list, checking it twice?  It can be overwhelming to pull off a great event because there are SO. MANY. DETAILS. To help you out, we at Formstack wanted to share five must-do’s to create an amazing event.

Focus on Content

People aren’t coming to your event for the chips and dip. They’re coming for the content. Give your guests something of high value: a great speaker, band, networking, or knowledge. Your guests are trading their time to receive something from you. Be sure that it’s the highest quality that your organization can create. High-value content isn’t always expensive, but it is never accidental. Determine what your guests need and do your best to deliver.

Use Strong Email Subject Lines

Sending timely reminder and follow-up emails can increase the success of your event. But it’s a delicate balance—too many reminders and people will be annoyed. Too few and you may lose attendees because they forgot about your event. According to MailChimp.com, the word “reminder” is one of the worst words to include in a subject line! Include additional information instead of “Big Fancy Event Reminder.” For example, something like “Parking Options for Big Fancy Event” or “Win an Exclusive VIP Pass for Big Fancy Event” will give your guests a reason to open the email.

Confirm, Confirm, Confirm

You are being diligent to recruit and confirm your guests, so why aren’t you doing the same with your vendors? Designate someone on your team to take the lead on vendor confirmation. Ensure that each company knows the who, what, when, where, and how much. Even the best vendors drop the ball sometimes. Touch base two weeks out, one week out, and one day out. Vendor confirmation is totally worth the effort—and is way easier than dealing with no port-o-potties on the big day!

Capture Leads at the Event

Every event will have a few rogue guests—people for whom you have no contact information. Since you have no way to follow up with them, they are lost leads. To maximize the potential for connecting with every single attendee, plan for a way to capture leads at the event. Set up an attractive information table with treats or merchandise. Include a laptop or tablet to allow guests to enter their information onto a contact form. Or display a QR code on a banner or poster, which you can link to your mobile-optimized form. In just a few seconds, an event guest can opt in to your marketing list.

Make Your Follow-Up Plan Before the Event

When the last guest leaves, you want to celebrate, not craft a follow-up email marketing campaign. Get your communications ready before the event begins. Most email marketing clients allow you to automate and schedule messages. Build a follow-up survey for your guests that will be sent out the next day, whether you’re in the office or sleeping in.

Online Forms for Event Planning

With Formstack, you can cross one more thing off your to-do list ... the registration form! Create a ticketing form in seconds with our simple online form builder. From the initial reg form to the final survey, don't let online forms consume your planning frenzy.

Ready to create your event forms now? Sign up here for a free 14-day trial today!

Laura Thrasher
Laura is a freelance writer based in Tuscaloosa, Alabama. She previously taught English at the University of Alabama and enjoys sharing what she knows through speaking and writing.
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Lindsay is a writer with a background in journalism and loves getting to flex her interview skills as host of Practically Genius. She manages Formstack's blog and long-form reports, like the 2022 State of Digital Maturity: Advancing Workflow Automation.