Discovering The Right A/B Testing Formula

Almost anything can be A/B tested, but where should you start? Our infographic will help you prioritize what you should be testing.

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It’s elementary, really. In marketing, small changes + strategy = optimization! But how, you ask? Simple! Just test the right things in the right order. And remember your scientific method! Change one thing at a time so you know exactly how each change affects your conversion rates. Almost anything can be tested — but here are a few areas to focus on first.

Discovering The Right A/B Testing Formula
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