A lead generation form is much like the human body—top performance from each part is essential to the form’s function as a whole. But what parts make up a high-functioning lead gen form? We’ve sliced through over 12,500 forms to find out! With an integrated CRM (Salesforce or Highrise) and an average conversion rate of 20%, the forms we examined gave us great insights. After digging through the data, we've revealed 4 things you should consider when building your lead gen forms.