Digitize the patient experience.
Today, patients expect to be served through the digital space. If your healthcare organization isn't adapting to digital marketing trends, you're falling behind competitors who are. To acquire new leads—and convert them—you must make communicating with your brand as quick and easy as possible. Utilize online forms to eliminate paper, improve communication, simplify appointment scheduling, speed up patient registration, and enhance data capture.
Stay HIPAA compliant with secure data.
The last thing a patient or healthcare provider wants is a data breach. Whether your organization is small or large, data security is a matter of huge importance. Ensure you're safely collecting patient data and avoiding costly HIPAA violations by using a solution that encrypts data and safely stores it in a database. Formstack's HIPAA compliant forms give you an effortless way to collect and protect your patients' data, which helps avoid data breaches and PR nightmares.
Create a better patient experience.
Creating an excellent patient experience from start to finish is crucial to turning new patients into long-term customers. Impress new leads who land on your website with a branded experience that makes your organization stand out. Power your practice with technology that provides patients with a seamless, quick, and efficient experience during their visit, like an iPad-powered check-in process. Keep patients engaged after appointments by automatically emailing them with care results and next steps.
Automate reputation management.
Reputation management is key to unlocking higher ROI. More than 80% of patients utilize online reviews as their first step to finding a new doctor, and SEO relies heavily on the quantity, quality, and consistency of online reviews. Automate your patient satisfaction surveys, and use Data Routing to route positive reviewers to a follow-up page encouraging them to review your healthcare organization on public sites like Google My Business.
Manage the patient journey.
Patients have more choices than ever when it comes to picking a healthcare provider. In today's age of modern technology, patients expect automation, digitization, and instant connection. They don't want to be deterred by complicated and time-consuming tasks—and neither does your back office team. Use smart data insights to identify issues within the patient journey and discover opportunities to increase conversions, patient satisfaction, and retention.