🎉   The Summer 2020 Release is here! See all the latest updates to Formstack's platform & products.   🎉

Creating Effective Online Surveys: The Ultimate Guide

Making an important decision is much simpler when you have data to back it up. But how exactly do you get the data you need to make crucial, impactful decisions for your business?

Team working together

Launching Your Survey

Once your survey is ready to go, you need to figure out the best way to deploy it. There are many options, and it’s usually best to use a mix of survey launch options to receive the best data.

Launch graphic

Embed on Your Website

Embed

Most survey tools make it incredibly easy to embed surveys on your website. This can improve your reach, but it may dilute your audience targeting. You can curb this issue by creating a new landing page for your survey and only sending out the link to chosen survey participants.

Launch graphic

Share on Social Media

Share on Social

If your survey encompasses a broad audience or focuses specifically on those who follow or interact with your brand on social media, sending it out on popular social networks like Twitter and Facebook is a smart move. This is recommended when looking for general feedback or opinions versus targeting a very defined audience.

Launch graphic

Send Through Email

Send Through Email

If you use an email marketing tool, sending out your survey through email can be one of the easiest ways to deploy your survey. Keep your survey invite short and to the point, and only send a few reminder emails. If you’re planning to close your survey after a certain time period, be sure to include this information in the email.

Launch graphic

Survey People in Person

Survey People in Person

Sometimes it makes sense to gather survey responses on-site and in person. For instance, you might want to gather feedback during an event or meeting. If you’re a brick-and-mortar store, you may want customers to take a quick survey right after their purchase.

For both of these cases, a survey tool that offers offline capabilities is important, because you may not always have a solid internet connection to work with. Oftentimes, a mix of online and in-person surveys will work best for gathering responses.

Launch graphic

Text a Link

Text a Link

There are many different services that allow you to send text messages to your customers. If you already partake in this communication channel, consider sending a short text message with the survey link to those in your sample group. But always ask customers to opt in before sending any type of SMS message. You don’t want to lose consumer trust by sending out something they consider spam.

CURRENT CHAPTER

Launching Your Survey