4 Ways to Get More
Out of Facebook Traffic
See how to leverage your online forms on Facebook and optimize your posts for the most engagement.
1. Pay Attention to What You Post
People get turned off by too much self-promotion or irrelevant content. Instead, engage in actual conversations with your followers. Post status updates, photos, and
human stuff. Your followers actually want to interact! In fact, one scholarly study noted that comments increase by 75% if a post asks a question, but they jump by 214% if blanks are included. That's a huge uptick in interactions just for asking folks to fill in the _______.
On average, only 16% of your posts are going to come through on your followers' newsfeeds because of EdgeRank. Don't be tempted to blast dozens of posts hoping that one will get through. Quantity doesn't drive engagement: quality does. Retailers who post 1-2 times a day get 40% more engagement than those who overload their followers with more.
2. Embed a Form on Your Facebook Page
A whopping 96% of users don't go back to a brand's Facebook page after an initial
like. This means you might only have one chance to capture a lead's information. Embed a contact form on your Facebook page to convert visitors into leads. Otherwise, you might never get another shot to collect their contact information. Our Facebook Tab Embed feature makes it easy to insert any form with just a few clicks
3. Balance Quick Content with Links to Longer Content
Users respond to simple, short updates on Facebook. Since most people are checking it on mobile devices, they don't have the time or willingness to read something Shakespearean. Briefer posts get 66% more engagement than longer ones.
4. Don't Underestimate the Power of a Photo
5. Outsmart EdgeRank with Quality Content
Frustrated by the fact that an algorithm is determining which posts your followers see? Understandable. But the best way to outsmart EdgeRank is to post content that people love and want to
like, comment on, and share. If followers are choosing to engage with your posts, you'll get bumped up on EdgeRank. But if you are over-promoting, irrelevant, or dull, you will get pushed further down. In the end, it's all about quality of content.
If you want to learn more about how online forms can convert Facebook traffic into leads, check out Formstack's simple online form builder. Formstack offers all of the above features and even more functionality to help you engage with your digital audience and capture more responses.
Contact firstname.lastname@example.org to learn more about Formstack’s online form creation tool.
Dokyun Lee, “The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook” http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2290802