Resources

Digital Marketing Guides

These digital marketing guides will help you create more powerful online forms for your organization. Get in-depth techniques on form building and design for different industries.

what is conversion rate optimization

So What's Conversion Rate Optimization?

A beginner's guide to conversion rate optimization and increasing lead generation.

8 pages

how to conduct a digital brand audit

Beyond the Contact Form: Creative Online Forms for LeadGen

Creating online lead gen forms that convert.

5 pages

higher ed forms from inquiry to acceptance

Higher Ed Forms from Inquiry to Acceptance

See how higher education can use Formstack from initial requests all the way through to nuturing student after admission.

7 pages

fancy form themes

Fancy Form Themes

Make your form extra pretty with our Themes creator.

23 pages

season ticket sales

Make an Order Form for Season Ticket Sales

We'll teach you how to build an order form to collect season ticket sales.

5 pages

education guide

Formstack for Educators

See how you can leverage online data collection to save time and money in higher education.

33 pages

basic editing

Basics Form Editing

Create the perfect form with these tips on building and editing within Formstack.

9 pages

customizing forms

Customize Your Form

Quickly build powerful, branded online forms with Formstack. Here's how.

11 pages

Formstack primer

The Formstack Primer

Everything you need to dive into our online form builder.

64 pages

what is a call to action

What Is Call to Action and Why Does It Matter?

We explain a call to action and show you how to incorporate one into your form for better performance.

5 pages

what is all the fuss about conversion rates

What Is A Conversion Rate

We dig into all the fuss about conversion rates including what they are and how they're calculated.

4 pages

what is a value proposition

What Is A Value Proposition

We cover what a value proposition is, best practices, some examples, and how to implement one on your form.

4 pages

ab test forms

How to A/B Test Your Forms for Maximum Conversion

We'll show you how to A/B test your online forms and improve your website conversion rate.

6 pages

event planning guide

Online Forms for Event Planning

See how online forms can help simplify your event planning and free up more of your time for important tasks.

4 pages

small business handbook

Formstack Small Business Handbook

Check out this guide for cost-effective form applications and how-to's for small businesses.

56 pages

marketing handbook

Formstack Marketing Guide

Learn how to leverage Formstack to achieve your digital marketing goals.

47 pages

response capture

How to Safely Capture More Responses in Higher Education

Learn how to collect (and protect) more higher ed form submissions.

9 pages

church visitor into member

Using Online Forms to Turn a Church Visitor Into a Member

Follow this guide to help turn church visitors into members.

8 pages

fair-weather fans

Turn Fair-Weather Fans Into Diehard Followers

Change your fans into diehard followers.

5 pages

steps to conduct online survey

How to Conduct an Online Survey

We'll walk you through best practices for building online surveys, key fields to implement, and how to build in Formstack.

9 pages

get more facebook traffic

4 Ways to Get More Out of Facebook Traffic

See how to leverage your online forms on Facebook and optimize your posts for the most engagement.

5 pages

strengthen branding on summer break

4 Ways to Use Summer Break to Strengthen Your Branding

Gain tips on how to use summer break to test and strengthen your brand.

4 pages

higher education departments

Formstack for Higher Education Departments

Every department within a university can benefit from online forms. Here are some tips to get started.

13 pages

forms help solve marketing problems

How Online Forms Solve Higher Ed Marketing Problems

Online forms can solve several common problems that digital marketers face. Don't believe us? Read this guide.

3 pages

track form with google analytics

Why Should I Track My Form with Google Analytics?

Learn why tracking your form via our Google Analytics plugin is important for evaluating form performance.

5 page

electronic signatures

How to Collect Electronic Signatures

We teach you the implementation and legality of electronic signatures.

5 page

form security

Securing Your Form

Learn about the features you need to protect private customer data.

7 pages

efficiency

Features for Maximum Efficiency

Supercharge your team's productivity with these time-busting Formstack features.

13 pages

508 compliance

What's 508 Compliance?

Formstack is the ONLY third-party online form builder that is Section 508 compliant. Here's why that's important.

3 page