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A Side-by-Side Comparison

Alternative to enterprise-level
marketing automation tools

You can build a unique marketing suite that scales to your business and avoids huge price tags. We'll show you how expensive marketing automation platforms like Eloqua and Marketo offer a lot, but can be replicated with much cheaper options like Formstack and other popular web apps.

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Considering Marketing Automation

You might not feel ready for an expensive marketing automation tool like Eloqua or Marketo, but you want to do more with your customer data. Start with lead generation! Using Formstack's Manager plan, you can start collecting leads at the same volume as Eloqua and Marketo, but at a much lower cost.

Formstack   vs   Eloqua & Marketo

Formstack Eloqua Marketo
Manager Basic Standard


$99 $2,000 $1,995

Submission/Contact Limits

10,000 10,000 10,000


10 10 10

Simple Form Editing

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Email Integrations

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CRM Integrations

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Hidden Fields

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Embeddable Forms

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Data Routing

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Form Analytics

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Form Logic






File Uploads

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Mobile Apps

Apple Windows Android

Eloqua and Marketo allow you to store up to 10,000 contacts in your account, the same amount of leads you can collect using one Formstack form. You can also easily collaborate on lead generation in Formstack, with the ability to add up to 10 users. And Formstack forms are specialized to meet a variety of form building needs, some that even they can't provide.

The Power of

Effective campaign management solutions give you the ability to leverage lead data to better communicate with your customers. By passing your lead information to one of Formstack's many popular integrations, you can tailor your data management to your company's unique marketing strategy. This way, you're not paying big bucks for functionality that you don't need.


Formstack features and prices

Eloqua and Marketo features cost

Build your own custom
marketing solution

As you scale your business, make sure you're not wasting money on features you don't need. Using this interactive chart below, select which popular marketing automation features you plan to use. We've provided some less expensive alternatives that you can integrate with other apps.

Custom Marketing Tools Builder

Click to add or remove features.

Online forms Formstack
Email marketing MailChimp
Constant Contact
Blogging SquareSpace
CRM Batchbook
Landing pages Instapage
Seo Majestic seo
Raven Tools
Your Custom Total

Don't get locked into

Growing companies frequently change their marketing strategies and needs, so avoid getting locked in to a contract that might not meet your demands in a few months. With Formstack, you can quickly modify any form and add or drop most integrations as you need. Most of our partners offer monthly payment options.

Eloqua Marketo and Formstack commitment comparison

Don't pay for

Larger marketing platforms like Marketo and Eloqua charge extra fees for advanced support and resources. With Formstack, access to support is always free, including documents on how to implement integrations.

Eloqua & Marketo hidden fees

Build a marketing automation solution that works for you. Sign up for a 14-day free trial of Formstack.

14-Day Free Trial

Build a marketing automation solution that works for you. Sign up for a 14-day free trial of Formstack.

“Formstack integrates seamlessly with the tools we are already using, and the product has grown as our needs have expanded.”
Lorraine Ball, Roundpeg

“We love the flexibility and affordability Formstack provides us! It has saved us thousands of dollars”
Sierra Catcott, OneOC