Resources

eBooks

These free marketing ebooks will help you take your online forms to the next level. Get tips on form conversions, design, branding, using forms for nonprofits, and more.

The Stressed Marketer's Guide to Lead Generation with Social Media thumbnail

The Stressed Marketer's Guide to Lead Generation with Social Media

Formstack partnered with Convince & Convert's Jay Baer to create an interactive e-book that shows you how to turn social media interactions into measurable leads.

16 pages

The Stressed Marketer's Guide to Lead Generation with AdWords thumbnail

The Stressed Marketer's Guide to Lead Generation with AdWords

Formstack's interactive e-book shows you how to clean up your AdWords strategy and boost your revenue in just 7 days.

18 pages

Using Web Forms to Build a Killer Content Marketing Strategy

Using Web Forms to Build a Killer Content Marketing Strategy

Formstack's interactive e-book shows you how to optimize your content marketing with lead gen forms that convert.

10 pages

Testing Your Way to a High-Converting Form

Testing Your Way to a High-Converting Form

Formstack's interactive e-book helps you map out your A/B testing strategy for more conversions.

13 pages

Budgeting for Conversion Rate Optimization

Budgeting for Conversion Rate Optimization

Formstack’s interactive e-book helps you build a custom CRO budget.

10 pages

Building a Conversion Rate Optimization Strategy

Building a Conversion Rate Optimization Strategy

Every website needs a conversion rate optimization (CRO) strategy. This guide helps you plan a strategy to convert the traffic visiting your website and form a plan with realistic goals.

12 pages

A/B test forms

How to A/B Test Forms

Learn best practices for A/B testing your online forms to help convert more visitors.

6 pages

nonprofits

Formstack for Nonprofits

Tips & tricks to streamline event management, automate donations, and improve volunteer organization.

13 pages

Digital Brand Audit

Conduct a Digital Brand Audit

Formstack’s informative e-book shows you how to strengthen your brand identity.

7 pages

Create a Post-Event Email Campaign

Create a Post-Event Email Campaign

This informative e-book shows you how to keep leads interested through post-event email marketing.

12 pages

Design Forms for Higher Conversions

Design Forms for Higher Conversions

Formstack’s informative e-book helps you personalize your forms for more leads.

12 pages