Case Studies Pacers Sports & Entertainment

Pacers Sports & Entertainment

A Simple Way to Automatically Store Ticket Data in Salesforce

The Pacers are an NBA team with 20,000 stadium seats to fill each game, which makes ticket automation crucial to success. When they needed a way to seamlessly transfer ticket data into Salesforce, they turned to Formstack.

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Challenge

The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.

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Solution

Using Formstack's Salesforce app, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Celeste Ballou
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“Now important season ticket holder data is available at their fingertips without having to reach out to a person or perform a manual process. Formstack has made it so much easier to communicate across all of our different departments.”

Celeste Ballou

Director of Digital Marketing at Pacers Sports & Entertainment

Results

Saved each account rep 5 hours each week per event

Saved each account rep 5 hours each week per event

Improved data access for account reps

Improved data access for account reps

Eased communication across departments

Eased communication across departments

Eliminated multiple manual data entry steps

Eliminated multiple manual data entry steps

Transferred data into Salesforce automatically

Transferred data into Salesforce automatically

Increased communications to customers due to easier data access

Increased communications to customers due to easier data access

A Simple Way to Automatically Store Ticket Data in Salesforce

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