Angie’s List attracts affluent homeowners who become members via the website. When the website is down for scheduled maintenance, which happens at least once a month for 15 minutes or more, the company has no way to capture interested potential members. During these down periods, Angie’s List has always posted a modified homepage asking potential members to come back later.
Just three days before the extended four-hour outage, Angie’s List selected Formstack, an innovative and feature rich solution for collecting and managing information online. Using Formstack, Angie’s List personnel quickly created a customized form that would integrate with AngiesList.com and collect information from interested homeowners who visited the site when it was undergoing maintenance.
By integrating with Formstack, Angie’s List was able to keep track of visitors to their site when they wouldn’t have been able to before. Formstack’s easy to use html forms were used to collect potential member information and turn them into members. Formstack not only helped them on their downtime, but also generated new sales for them as well as fixed the costly and challenging issue of collecting information for their site.
Location: Indianapolis, IN
Industry: Small Business
Challenge: During site maintenance downtimes, Angie’s List had no way of collecting information from potential members.
Solution: Angie’s List turned to Formstack, an online form builder that would help them collect important data.
Benefits: Quick and efficient way to collect potential customer’s information and route that data to the right Angie’s employees.
Angie’s List is an online service that provides homeowners access to thousands of unbiased reports and reviews about service companies in their area. Members share their experiences with each other so that they can choose the service company that’s right for their job the first time around.