A few years ago, Google coined the term micro-moment and offered this definition: “an intent-rich moment when a person turns to a device to act on a need—to know, go, do, or buy.”
Today, mobile micro-moments are more ubiquitous than ever with 3.3 billion active smartphone users around the world. We have powerful mobile devices within reach nearly 24/7; as a result, our expectations for information delivery are sky-high, and we have little patience.
What does this mean for brands trying to catch consumers’ attention? Primarily, businesses must learn to anticipate consumer needs and meet those needs in the brief moments.
To help you get started, Formstack is teaming up with experts from a variety of industries to bring you a four-part mini-webinar series on micro-moments in marketing. During each webinar, we’ll focus on a different aspect of micro-moments and provide insights to help you strengthen your mobile marketing strategy.
Save the Dates: Wednesdays at 2 p.m. EST
Join us for a brief, 20-minute conversation on micro-moments each Wednesday for four weeks:
February 20, 2019
What Are Micro-Moments?
Featuring Mark Traphagen of Perficient Digital & Lindsay Johnson of Formstack
February 27, 2019
Building a Content Marketing Strategy for Micro-Moments
Featuring Andy Fuller of University of Notre Dame & Andrew Petersen of Formstack
March 6, 2019
Social Media as a Collection of Micro-Moments
Featuring Sarah Evans of Sevans Strategy & Lindsay McGuire of Formstack
March 13, 2019
Strengthening Your Brand Reputation for Micro-Moments
Featuring MK Getler of BirdEye & Clint Buechler of Formstack
You don’t want to miss these important conversations on micro-moments! Click below to register for the series today.