Formstack Names Dustin Sapp as New Chief Operating Officer

Written by Formstack on May 12, 2017

Posted in Press Releases

Former CEO of Octiv brings visionary business and entrepreneurial leadership to growing online form solution platform

INDIANAPOLIS (May 12, 2017) — Formstack, a software-as-a-service (SaaS) company that helps businesses manage information and automate workflows through a suite of powerful online form tools, today announced the addition of award-winning business leader, entrepreneur and technologist Dustin Sapp in a new chief operating officer (COO) position.

Sapp joins the Formstack team at a time of sustained growth, with the company anticipating continued revenue expansion in 2017, a 50 percent increase in its remote workforce of already nearly 100 and further product enhancements to scale Formstack’s online form solutions.

Dustin Sapp, COO of Formstack

“The opportunity to add someone to the team who holds such great respect, experience and entrepreneurial background is very rare,” said Chris Byers, CEO of Formstack. “We are a high-growth organization, and I’m personally energized to see how the addition of a visionary leader like Dustin allows our team to continue solving important problems for our customers.”

In his new role, Sapp will be charged with leading and managing corporate strategy, analyzing market trends and advising the leadership team on the company’s overall growth and market innovation. Specifically, Formstack is expanding its customer base of 15,000 into high-growth industries such as human resources, healthcare and higher education.

“Formstack’s culture allows me the opportunity to work remotely while still influencing the Indiana tech ecosystem that I’ve dedicated nearly 20 years to growing,” Sapp said. “Operating under forward-thinking and agile leadership, Formstack has become an industry leader by cultivating an engaged workforce and a product that places a premium on delivering customer value. I’m excited to work with Chris and play a part in the tremendous growth in store for the Formstack team.”

Sapp is an award-winning business leader, entrepreneur and technologist who has been named to American Venture Magazine’s Top 40 Under 40, Indianapolis Business Journal’s Forty Under 40 and Indiana Chamber’s Dynamic Leader of the Year. Most recently he served as Chief Executive Officer of Octiv (formerly TinderBox), where he was responsible for leading and managing corporate strategy, growth and product innovation. He co-founded the company, wrote the initial code for its technology and has since led the organization to become a leader in online sales productivity technology. Sapp will continue to be involved with Octiv’s board of directors.

Before Octiv, Sapp served as the president and co-founder of Vontoo, a voice technology platform, and co-founder of NoInk, a mobile sales productivity solution for the medical device industry. He holds a Bachelor of Science in Computer Engineering from Rose-Hulman Institute of Technology.

To learn more about Formstack’s versatile online form solutions, please visit


About Formstack
Formstack is a versatile online form solution that streamlines processes for capturing and managing information. With Formstack, businesses and teams of all types and sizes can easily create and use online forms to automate repetitive business processes and gain rich insights. People can embed forms directly onto their websites and social media profiles to capture leads, as well as use online forms to collect payments, gather feedback, and streamline internal workflows. This flexibility enables organizations to simplify their data collection while expanding their resources.

Whether the director of a health facility is trying to streamline patient registration or a marketer is looking for an easier way to collect leads or organize events, Formstack’s HIPAA compliant form builder has the power and flexibility to help any team succeed and make better business decisions. Learn more at

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Meghan Matheny, 317-806-1900 Ext. 115