Marketing Ebook: Building a Better Conversion Rate Optimization Plan

Written by Ashley Alexander on April 4, 2017

Posted in Ebooks + Guides, Lead Generation

Conversion rate optimization (CRO) is vital if you want your marketing efforts to succeed. After all, what’s the use of driving tons of visitors to your website if you don’t convert them? When working on a CRO plan, marketers often look at ways they can optimize their landing pages, ads, and emails, but there’s one critical factor that’s often overlookedthe online form.

Without an optimized form, your site visitors won’t convert. Neglecting just one critical element of your online forms can jeopardize your entire conversion rate optimization strategy.

To help you avoid missing out on revenue-boosting conversions, we put together a marketing ebook that provides a practical plan for creating high-converting forms. You’ll learn how to create a conversion rate optimization strategy that sends more leads to your sales team, boosts revenue, improves survey results, and more.

Inside our latest ebook, you’ll find:

  • Best practices for defining your audience
  • A fill-in-the-blank customer persona
  • Tips and tools for optimizing your lead generation forms
  • Proven ways to gather actionable data insights and increase conversions

If you’re ready to see better results from your marketing efforts, click below to get your copy of the ebook.