Maximize Your Lead Nurturing with Our New Pardot and Act-On Integrations

Written by Formstack on May 16, 2016

Posted in Formstack Updates, Lead Generation

Pardot and Act-On are powerful automation tools for lead nurturing. Both platforms allow you to create and send targeted emails, manage lead data throughout the sales funnel, and gain valuable insights on your ROI. But you can’t do any of these things without first capturing leads on an optimized web form. Many Pardot and Act-On users need a little help with this area of their marketing strategy, so we created a way for them to build awesome, high-converting forms that bring out the full potential of their automated lead nurturing platform.

Enter our new Pardot and Act-On integrations. Combining Pardot and Act-On with a smart form builder like Formstack is a great way to jumpstart your lead nurturing strategy. By integrating your online forms with Pardot or Act-On, you can seamlessly pass form data into your lead nurturing software for easy data management, prospect grading, and segmentation. Access to intuitive web formsmultiple embedding options, and a suite of conversion features makes it easier to capture more leads and improve your marketing strategies.

With Formstack’s Pardot and Act-On integrations, you can:

  • Access mobile-friendly forms that are easy to use
  • Embed your forms on multiple pages within your website
  • Capture more leads and boost subscriber numbers with exclusive optimization features
  • Use Conditional Logic for quick email list segmentation

Both the Pardot integration and the Act-On integration are currently available to all users who subscribe to our Gold Plan and above. If you are interested in testing these integrations, sign up for a free trial below. If your plan allows you immediate access, why not log in and try them out?