Revamp Your Landing Pages with Attention-Grabbing Online Forms

Written by Heather Mueller on January 20, 2016

Posted in Form Hacks, Lead Generation

If the only time you use online forms is when you want to get more email subscribers and webinar registrations, you’re missing out. There are so many ways to revamp the age-old contact form and compel more people to happily submit it.

In this post, we’ll go over some untapped applications for online forms along with a few examples you can copy. Let’s jump right in.

Capture more leads with quiz-style landing page forms

Interactive quizzes are a great way to connect with customers and generate quality leads. You could go the fun-and-funky route (think “Which Character Are You?”) and add a form that lets people sign up for relevant email updates after they see their quiz results.

Or you could create a unique quiz that’s specific to your own offerings. For instance, this landing page form helps visitors interact with an industry report in a way that’s helpful to the audience:


Present online forms as interactive calculators

Who doesn’t love a good online calculator? If you’re like me, you’ve probably used them to calculate percentage changes, the cost of mindless meetings, or how many cups of coffee you can safely drink. Simple landing pages that offer quick calculations can be wildly popular. Why not incorporate the same approach into your digital marketing?

For example, note how the calculations presented at the end of this quiz offer an extra incentive to complete and submit the form itself:

Online Form with Calculator

Restructure a stale “contact us” form as an interactive survey

There are so many ways to use surveys for B2B marketing. You could solicit feedback for new features. You could aggregate insights for blog posts and other content marketing.

Or you could conduct research to create (and promote) an industry report:

Survey Screenshot 1  Survey Screenshot 2

Use a questionnaire in place of a standard landing page form

Questionnaire-style forms give customers a chance to interact with your brand in meaningful ways. You might ask web visitors to suggest new features or request input on specific services and upcoming products. Then, when you launch something new, it’s easy to contact those leads (“Thanks for your input. Here’s a first look at our new product!”).

No new services or products in the pipeline? Try a simple Q&A instead—it’s a lot more engaging than a plain old “contact us” form. At Formstack, we use questionnaires powered with Conditional Logic to gain in-depth knowledge about our customers’ needs:

Product Questionnaire Screenshot

What about you? How else have you reimagined email signups or contact forms? We’d love to hear your ideas in the comments! And if you’re looking for an easy way to build more creative online forms into your marketing, be sure to sign up for a free Formstack trial below.