In today’s world, short attention spans and pesky “promotions” tabs are making it harder than ever for marketers to get their messages in front of buyers. Are your efforts even resonating with the right audience?
Enter buyer personas. Buyer personas are data-backed representations of your ideal buyers. By using market research and data analysis, you can break down the likes, dislikes, motivations, and pain points of your perfect buyers to better sell to them. But developing buyer personas can be difficult without the right strategy.
Join us for a webinar adapted from our presentation at Marketing United 2016. You’ll learn how to create the ultimate buyer experience by assessing your existing customer base for buyer behaviors and determining the best way to gather data on your target market. Using real-life examples of how Formstack has achieved this research, Director of Marketing Ashley Walsh will share best practices for asking the right questions on your forms and understanding the patterns in your form data to create segmentations for your perfect personas.
Save the date: April 26, 2016 at 1:00 p.m. ET
Join Formstack’s Ashley Walsh to learn:
1 – What buyer personas are and why they matter to your strategy
2 – Common mistakes to avoid when marketing to prospects
3 – Which top tools you should use for creating your buyer personas
4 – Best practices for building the perfect personas for your business
Click below to sign up for the webinar. We look forward to seeing you there!