“Conversions 101: Optimizing Landing Pages for Higher Ed Marketing”
Tuesday, January 13; 1 p.m. EST
Whether you are urging students to apply or asking alumni to give donations, your landing pages are crucial to your goals. What if there were some simple changes you could make to see more results?
Join our exclusive webinar focused specifically on higher ed landing pages. Formstack’s Chris Lucas and Brian Massey, founder of Conversion Sciences, will share winning tips and discuss how “microconversions,” or smaller lead generation efforts, could be the key to meeting your conversion goals.
In this webinar, you will learn how to:
- Create landing pages visitors will recognize and trust
- Incorporate microconversions in your lead nurture process
- Write calls to action that really convert
- Use A/B testing to perfect your landing page
Live questions are welcomed. You can also use #formchat to submit your landing page for live personalized feedback during the webinar! Register now before space fills up.