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5+ Tools to Perfect Your Marketing Analytics

Do you want to fill your database with more qualified leads? Are you looking for easy ways to increase sales?

You need marketing analytics.

Analytics guide you to better decisions. They can help you get a greater return on your marketing investments and stop wasting money on unsuccessful avenues.

Analytics can also be overwhelming. There’s no shortage of tools that can measure everything from page views to conversion paths and even show you precisely who’s doing what on your website. When you don’t have a way to extract the meaningful stuff and make it actionable, it’s easy to get lost in all the data.

In this post, we’re going to show you some top marketing tools anyone can use to create an analytics system that’s thorough and intuitive.

#1: Decide What Metrics You Really Need

For most marketing teams, this will include a series of insights that reveal successes and identify weak spots in your marketing efforts:

  1. Where is my traffic coming from? 
  2. How much of it is converting?
  3. How many of those conversions are qualified leads?
  4. Which content is most effectively nurturing them toward buying decisions?
  5. Who deserves credit for these successes and how can we better allocate our budget?

#2: Find the Right Tools for Great Insights

Now look for the marketing analytics tools that will help you quickly and accurately answer these questions.

  1. Where is my traffic coming from?
  1. How much of it is converting?
  1. How many of those conversions are qualified leads?
  1. Which content is most effectively nurturing them toward buying decisions?
  1. Who deserves credit for these successes and how can we better allocate our budget?  

There’s a multitude of other marketing analytics tools available today, but these are some of our favorites. They’re especially great for small or stressed marketing teams who need quick and meaningful metrics that can be used to turn more visits into conversions.

Try out Formstack’s analytics features by signing up for a free 14-day trial below.