With 86% of B2B (and 77% of B2C) marketers using content marketing, it’s safe to say this is not a dying trend. Businesses everywhere are leveraging brilliant content to engage with customers and convert new leads.
But how do you ensure your content is supporting your company’s lead gen efforts? Pair it with an optimized web form! Formstack’s latest ebook has all the information you need to add high-converting web forms to your content marketing arsenal.
Inside the interactive ebook, you’ll find helpful tools for building a killer content marketing strategy:
- A proven formula for creating great content
- 9 questions to help you discover compelling content ideas
- A best-practices checklist for lead gen forms
- Ideas for A/B testing form elements and leveraging form integrations
If you’re ready to take your content marketing strategy to new heights, click below to download the e-book.